Rasa-Lila Fest2014 Live on TV


Rasa-Lila Fest is an annual yoga and healing arts festival that takes place every Fall in Odessa, FL. This Tampa Bay festival hosts a full schedule of yoga classes, kids activities, SUP, meditation, and music with overnight camping available.

We linked them up with WEDU’s Arts Plus program to share their story with the world. Here’s the link to the full

Client News: Playbook creates flyer for Joyful Dating

Joyful Dating

Starting your own business is hard work. Partner with us and we can help you with branding, positioning, SEO, PR and marketing materials. We created this flyer for the relationship coaching service, Joyful Dating. It has helped to attract new clients in search of help in their dating experiences.

Tampa Bay Based DDA Development Closes on Land in Downtown St. Petersburg

Fashionable, Urban Luxury Lifestyle Becomes a Reality at The Salvador

St. Petersburg, FL, January 20, 2015DDA Development closed on an acre of land in the heart of Downtown St. Petersburg today. The closing is the next step in the development of The Salvador, a Green-Certified 13-story luxury building located within the City’s Arts and Innovation District. Mesh Architecture, a local architectural firm and a St. Petersburg Pier design finalist, is collaborating with DDA Development on this project. The Salvador will complement the development activity already taking place within the Arts and Innovation District, near USF St Pete, the Mahaffey and the Dali, and will transform the block into a gorgeous, convenient, hip and energy efficient place to live.

“We were attracted to the neighborhood feel of this location. Residents are within walking distance to Publix, the hospitals, USFSP, the Dalí and Mahaffey Theater, and are just a few blocks from great restaurants like Z-Grille and Red Mesa Cantina. We are excited about everything happening in downtown St. Pete and are happy to be a part of making it a better place to live,” says Bowen Arnold, of DDA Development.

North Exterior Rendering with Home Views of Downtown St. Petersburg’s Skyline & The Pier

North Exterior Rendering with Home Views of Downtown St. Petersburg’s Skyline & The Pier

Downtown St. Petersburg continues to gain national media attention for its urban renaissance, spurred by its vibrant cultural center, culinary hotspots, and urban growth. Recently, The Huffington Post named St. Petersburg in their Top 5 Up-and-Coming U.S. Tourism Cities, saying, With a celebrated museum devoted to Salvador Dalí and a revamped downtown that’s home to multiple craft breweries, the former retiree community of St Petersburg is boasting a younger energy that’s giving the Florida city a totally new vibe.”

Floor Plan B with Exterior Views on the North, East & West Sides & an Expansive Great Room

Floor Plan B with Exterior Views on the North, East & West Sides & an Expansive Great Room

About The Salvador

The Salvador provides a fashionable, urban luxury lifestyle with prices starting as low as $335,000 and ranging up to $1,400,000. One and two-bedroom condos range from 964 square feet to 1,810 square feet, and the pair of three-bedroom penthouses with approximately 2,500 square feet. All homes will come with Bosch stainless steel appliances; wine coolers, gas cooktops, European-style cabinets and wide plank engineered wood flooring. Luxury features of the building include an 11,000-square-foot amenity deck on the third floor, with a spa, heated saltwater pool, and a fire pit, along with a fitness center/yoga room. A two-story lobby offers a full-time concierge with a large seating and greeting area.

Smith & Associates Real Estate, the exclusive listing agency for The Salvador, with over 30% of homes sold to date. Site preparation and demolition will take place in the upcoming weeks followed by a groundbreaking ceremony scheduled for March.

About DDA Development:

DDA Development is a full-service development company with capabilities in investment, finance, asset management and construction. Based in Tampa, the firm focuses its efforts on developing residential buildings, primarily within the metropolitan Tampa Bay region.

For More Information:

The Salvador


DDA Development


Smith & Associates


Mesh Architecture


The Importance of Branding

The Importance of Branding

brand-building“Fundamentally, it’s not just about content. It’s about identity, relationships, and content,” said by Amit Singhal, vice president at Google. Branding is about intertwining these three ideas into one grand design to attract consumers. Companies use logos as an identifiable trait to help define a company. A company’s brand is the body and soul of a business.

Branding is vital to the survival and success of a business because it must be relevant with culture and cater to our society. Customers are attracted to a brand’s value and consistency, which creates customer loyalty with the brand. Not only do they respect and love their favorite brands, they also tell their friends. According to Nielsen, 92 percent of people trust recommendations from their peers and family more than other type of marketing. When a brand is well loved the company will continue to flourish because of their exceptional branding strategies.

As the world continues to evolve to a computer generated, paperless society consumers tend to pay more attention to branding when it’s placed in a social media standpoint. Not only is it easy, but it’s also the most effective method to get their brands superiority and information to the general public. Many consumers do their research before they commit to any particular brand, and they do that through blogs and sites such as Facebook and Twitter. When branding embraces their consumers they gain more than just capital they gain maximum potential for their company.

Rev Up Business with New YEAR Passion

Why is the start of the New Year one of the most important times of the year for a business? Here’s a hint, it’s because of the way your employees feel. They feel excited for the year ahead and ready to accomplish goals and quotas. The New Year is a universal period to foster and initiate changes.

Your employees probably have spent the last two weeks of December getting off their routines. By the time January 1st rolls around, they are tired of partying with friends and family, of eating foods that make them feel sluggish, and of being away from home with travels. They crave routine and a sense of accomplishment. They are EAGER and EXCITED for the possibilities that the New Year brings.

They are ready to hit the reset button. So learning about your employees’ goals and align your culture to foster engagement and support because your employees personal goals will ultimately bring rewards to your bottom line. We all know that support and teamwork make achieving goals easier. For example, most people want to lose weight and get healthier in the New Year. So offering a yoga class or nutritional class once a week during lunch hour will help your employees feel supported in that goal. What’s your reward? Healthier and happier employees who miss less work and are happy and engaged while they are at work! Ultimately, you will attract and retain a better talent pool!

My golf coach always said, “Energy plus motivation equals PASSION.” When your employees feel passionate about where they work, loyalty rises and they become product champions. A loyal employee creates a loyal customer. They are most likely to be talking to their friends and spreading the word about how great your company is. And according to a Nielsen survey, word-of-mouth recommendations from friends and family are still the most influential in influencing buyers.

Studies also show that happy employees are 12% more productive than the average worker. If you ride the wave of energy that they already feel with the New Year, you will have employees that are giving it their all at the workplace.

Schedule a brainstorming session with key employees this month and be open to new ideas. Maybe there are some interesting projects you can assign or an employee incentive program that would encourage and reward your employees. Create product champions now and spur commitment and growth within your corporate culture. The rewards will be worth the effort.

Contact Us Today & Start Your Campaign