Reasons Why You Need a Blog

Reasons to Blog

How to BLOG?????

An effective business blog has the potential to result in companies gaining, on average, a 55% increase in traffic. The more often you post, the more often Google indexes your site. Blogging IS effective.

If you think of your website as your company store front―windows for the would-be customer to look through to see what you offer―think of your blog as a window to your company’s soul…and personality. It’s here where you can truly connect with your current and potential customers. We don’t buy a product or service that we don’t understand or believe in. How does it work? What does it do for me? Without the answers to these questions, it’s difficult for a consumer to take action.

A blog gives us the know-how…and the access. When was the last time you followed through with purchase based on something you read in a magazine? Did you clip the article and carry it with you to the store? Probably not. Blogs are 63% more likely to influence purchase decisions than magazines.

What’s the expression? You can never be too thin or too rich…or have eyelashes that are too long? Add “you can’t have too much content” to the list. Give me more. If your business has 40+ different landing pages, you’ll generate ten times more leads than the slackers with less than six pages. And once you get that blog post tally up above 200, you’ll generate three and a half times more leads than those who have less than 21 posts. 200 may seem like a daunting number, but start today and it will be here before you know it.

If Blog CONTENT IS KING, then social media users make up its vast Kingdom.

 

According to Tom Pick at JeffBullas.com, “63% of companies said they had improved their marketing effectiveness, simply by posting blog content on social media channels.”

A blog will increase your customer reach, stimulate sales, build brand loyalty, validate your expertise, raise your SEO and help your business stand out from the competition.

What are you waiting for? Curious about QUALITY content marketing? Contact Playbook Public Relations, LLC today.

Hashtags Are Here to Stay

Hashtags Are Here to Stay

Justin Timberlake and Jimmy Fallon’s clip on hashtags is really #LOL funny and totally #CLASSIC!

Seriously, hashtags are here to stay, and in all types of social media and marketing. Google+, Twitter, Facebook, Instagram, Pinterest all show increased engagement in posts when hashtags are used. They may not be a part of how we speak, but they are a part of how we speak and search in the social media world. TIP: Don’t overdo the hashtags, research shows posts with more than two hashtags actually will drop your end-user engagement by 17%.

Playbook Takeaway:

Always make sure your social media posts have 1-2 relevant hashtags. Why? Because that’s how people are searching for things they need or interest them. Twitter studies show using #hashtags in your tweets increase engagement by two-fold. When you use them people who aren’t following you or aren’t your fan/friend can search the hashtag used and find your content, thereby, potentially increasing your exposure to millions of social media users.  For example, if I am looking for pictures and posts related to the USF Bulls football game I would search #USFBULLS or #usfbulls in the hashtag section of Instagram and then I would find all the post related to that search.   TIP: Be aware that #capitalizationmatters! 

When designing your social media plan for the month, consider the possible hashtags you will be using. Tagboard is a good site for researching what is being posted with certain hashtags. TIP: Try visiting sites like Hashtags.org, RiteTag and Hashify to research what’s trending or to get feedback on the hashtags you plan to use.You may also research what hashtags competitors or experts in your field are using to help grow and inform your hashtag list 

Please contact the social media experts at Playbook and let us help you grow your business and revenues!

Are you Overusing #hashtags-

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