Website Design – Part-1 of 3

Website Design – First Impressions

Our three part Blog series will help you make the right first impression with great website design.

One of the meanings for the word impression is a “sensation”. Impressions have strong effect on our psyche, as they produce feelings on a sub-conscious and conscious level. Researchers from NYU found that we make eleven major decisions about one another within the first seven seconds of meeting. Our minds are quick to critique and judge whether we want to stay in this interaction or if we need an immediate exit strategy.

Part 1: How alluring is your homepage?

Your homepage has seven seconds to make either a positive or negative effect on your potential client. According to a recent study, 70% of people go online first to help them locate a business. Are you making the right impression?

Identify the goal of your website. Consumers want to know what sets you apart from your competitors. It is a good idea to convey your company’s mission statement and your brand’s philosophy. Make sure website design matches you company’s overall brand message.

Set the tone and image for your site. Think of your site as putting on clothes in the morning. Is your site saying shorts and flip-flops when a shirt and tie would make a better impression?

Add teasers to your homepage. Adding articles to keep your users informed is very important in order to keep users coming back to your website. Post updated related articles only displaying a portion for the viewer to read. If they more they can click “read more.”

Check back next Wednesday as we share Part 2 of our series, “First Impressions are Strong: Make Yours Rock”.

Website Design – Part 3 of 3

Part 3: Website Design – Connecting

So you have their attention, but are you making a connection? People like to feel like they are a part of something big. Having a compelling statement will draw your visitor in and entice them to take action further within your website.

Develop a connection. Visitors to your site should feel like they are part of your family (your brand). Ask your first time users to sign-up for an account, subscribe to newsletters, or share your site with others. Have the links available to do this directly on the homepage so you won’t risk losing visitors as they navigate throughout your website.

Be social! Blogging will help you connect with your customers. Blogs reinforce your company’s brand and your expertise in your industry. Update your events, new products, or any other relevant information religiously and encourage your visitors to stay connected through your company’s social media sites.

Search Engine Optimization (SEO). SEO is the most effective way to drive traffic to your website. Websites are ranked by design usability, the amount of relevant content, and social media activity. Every ‘like’ and ‘comment’ on social networks will help increase your search engine ranking. Your website design structure and the proper placement of high value keywords will help optimize your homepage and increase your search engine ranking. The goal is to keep visitors on your website, therefore, strategic website design is imperative. All good relationships are built on trust, so make sure visitors to your website can find the essential information they are looking for with quick, readily accessible, and functional hot-links.

Remember, people buy from companies they like and trust. Website design can strength or weaken your brand, make sure your website is an asset and not a liability.

We hope you have enjoyed our three part series on great elements of website design.

You Became Submissive and Looked What Happened

Building Healthy Business Relationships

Business is built on relationships. Thus, the terms B2B and B2C are referring to a symbiotic relationship.  Healthy and strong relationships take nurturing, neglect breeds apathy, apathy destroys relationships.

Think about your own business relationships for a minute.  Do you have good relationships with your co-workers and with your customers?  How do you think your customers and co-workers view your management style?  Here are five tips that may help you maintain and develop good relationships:

1.     Become submissive.

If you are drinking coffee right now, you probably just choked.  Culturally, we often associate negative connotations to the word “submissive.” Here submissive means to back off and actively listen, become open to different possibilities. Some of the most creative ideas emerge when we let our guard down and just listen to others.

2.     Set boundaries.

When clear internal and external boundaries are set, everyone knows what is expected of them. It is much easier to thrive when there are easy reference points of expectations for all parties involved in the relationship.

3.     Remember you are not alone.

The African proverb, “It takes a village”, is modern and relevant to all of us. Stronger business ties are established when strengths and weaknesses are assessed.  Not good at marketing? Designate this task to someone who can really shine in this area. In this way, your internal strengths are maximized. It’s not about you! It’s about creating a winning plan for success.

4.     Make your partner happy.

Weather your relationship is with your consumer or someone within your company; all parties need to feel contented. Think of your business relationship as a circle. When you have a positive effect on the person in your relationship, it circles back to you. Everybody becomes more vested when there is a sense of the relationship meeting their needs.

5.     Don’t be afraid to let an unhealthy relationship go.

There isn’t a relationship out there that doesn’t have some rocky times. When you communicate effectively and have tried to implement all the tips above, you will intuitively know which relationships are worth riding out for the long haul.  Often fear keeps us in toxic or unhealthy relationships. Unhealthy relationships are time and energy suckers, and keep you from focusing on what you are good at.

If you have a strong business model and the intent to nurture positive relationships, new relationships will continually flourish that offer abundance and satisfaction for all involved

Website Design – Krewe Rugby

Krewe-RugbyKrewe Rugby needed a site overhaul, specifically with the ability to easily manage their own content, whether it  was photos, videos, documents or other information. We worked closely with them to make sure they were able to spread the word about Krewe to their friends and fans.

Google+ For Business

google_plusPlaybook Public Relations, LLC receives numerous inquiries from our clients about why Google+. They ask us, “Why is it important for my business?” Playbook Public Relations has comprised a list of the top ten reasons why your business needs to be a part of the Google+ community:

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  • Your customers and potential customers are using Google+. Google+ has over 100 million users and is predicted to grow to 400 million by the end of 2012.
  • It’s a great way to improve your search engine ranking. Let’s face it. Google is the king of search and using their interfaces increases your company’s search ranking.
  • Google+ makes virtual collaboration easy. Google+ supports fast and easy sharing of documents or images. That results in greater productivity at a fraction of the price of conventional in-person meetings or videoconferencing.
  • Get your message to the right audience with a click. With Google+, you can put customers into different groups or “circles” (by geography, by age, by interest) and then easily communicate with each circle separately, or with multiple circles at the same time.
  • Google+ allows free video chats. One of the best features on Google+ is Google Hangouts, Google’s video chat tool. Google Hangouts works well for video conferencing with members in your circles.
  • Google+ provides free focus groups. Why pay for focus groups when you can use Google+ to get answers to questions, e.g., pertaining to how your brand is received in the marketplace. Google+ focus groups are a great way to elicit customer feedback.
  • This platform facilitates B2B marketing. If you are looking to connect with other businesses, Google+ Your Business is designed to help. Your circles can include other businesses or industries that you wish to target.
  • Google+ is a plus for PR. With Google+ circles, businesses can target the public and make desired media relations contacts. When your business delivers a message through Google+, it is going to be picked up by users who are more likely to respond, including key industry personalities and publishers.
  • This platform promotes brand awareness. Because of the emergence of social media, it is essential for brands to build their reputation and brand message online.
  • Google+ is another avenue for you to advertise promotions on. With Google+, it’s easy to offer promotions to your target audience within your circles.

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Playbook Public Relations’ team members are experts in digital marketing. Call us to today for a consultation and we will develop a powerful tool for your business―a Playbook!

Contact Us Today & Start Your Campaign