Logo Design – IQuit

AHEC_IQ_Logo_RGB_650x650

Logo Design – Creating a Brand

USF Area Health Education Center (AHEC) is an administrative office that has two nonprofit community centers: Gulfcoast North AHEC (GNAHEC) Gulfcoast South AHEC (GSAHEC).

USF AHEC is funded by the Florida Department of Health to train future health professions students and current health professionals about how to work with tobacco-addicted patients. They are also funded to run cessation groups to help people stop smoking. USF AHEC has two different programs, which are both offered free of charge.  The first is called Quit Smoking Now (QSN).  QSN is a 6-session program―1 hour per week in a group setting. The second is called Tools To Quit (TTQ), and it is a 90-minute one-time session.  Both programs offer free patches, gum or lozenges to help with the nicotine withdrawal symptoms that occur when people quit using tobacco.

“WHAT!?! I don’t care, I just want to quit smoking!”

Creative Process

That’s what we thought too, so we went to work on creating a brand that people who want to quit tobacco could easily identify with. First, it is important to note that AHEC operates in conjunction with Tobacco Free Florida (TFF). Since TFF has well established brand we want to piggyback off their success by choosing a matching color scheme.  Next, we began to brain storm with little game of free association. We won’t bore you with the all the ideas that wound up in the trash can.

Here are the cliff notes on how our team came up with the “IQuit” brand:  We wanted the new logo to be culturally relavent, so we considered “iQuit” (Let’s face it, Apple knows marketing-the company has more revenues than Exxon Mobile). But we decided that “iQuit” was just too  trendy, and it had the potential to render itself obsolete in the near future.  So we scratched the “iQuit” and started playing around with IQ. We liked the “IQ” and intelligence aspect it brought to the forefront. We knew we were on to something here:  Everyone knows smoking is bad for you, right? But a high IQ is not enough to get people to quit tobacco. We all know intelligent people who are addicted to nicotine. Further, an IQ is not something that is identified with smoking cessation, so we played with our IQ’s.

no smoky

NO SMOKING ALLOWED!

 

We made the “I” look like a cigarette, and played with the  Q so it resembles a “not allowed” sign. We stilled needed a tagline to tie all the aspects of the design together.  Informed to Quit. Inspired to Quit. I Quit with AHEC.

The Brand, The Tagline, the Win!

IQ_HeaderPlaybook Public Public Relations, LLC is proud to announce the “IQuit” brand was so well received that it has recently been adopted across the entire Florida AHEC Network.  That means our “IQuit” brand will be used in all of Florida’s 67 counties!  Further, we ensured the successful launch of the “IQuit“brand by developing and redesigning www.ahectobacco.com, the Florida AHEC Network’s website (more about that in another post).

The Florida AHEC network agreed that Playbook Public Relations, LLC was able to grasp the irreplaceable value proposition that the “IQuit” programs offer to Floridians who wish to break free of nicotine addiction.   Over the course of this fiscal year, our firm’s marketing and PR initiatives helped USF AHEC reach its yearly program goals before the start of the 4th quarter.

An identifiable brand can increase your bottom line!   

Website Design & SEO Services- LCS Stone Care

L.C.S. Stone Care’s website needed an over haul.  Aesthetically, their old site looked good, but it had some serious design problems.  Most business owners do not know that flawed website design can be a factor in poor “Search” results on Google, Bing and Yahoo!  Playbook Public Relations, LLC (PBPR) understands that great Search Engine Optimization (SEO) begins with effective website design and website content.  How does website design and website content affect SEO negatively?  Well, one factor that negatively affected L.C.S. was that all of their website headers were built headers in Adobe Flash (Flash).  Google’s search engine cannot read Flash, so if Google can’t read who you are and what you do quickly, it will negatively affect your search ranking.  PBPR was able to take the website design elements they liked from their old site and recreate them in a “Search Engine Friendly” customized WordPress website.  L.C.S. had their new WordPress website up and running in three short weeks.  To the naked eye nothing had changed, but internally, everything had changed…for the better.

This first step in executing a SEO strategy for L.C.S. was redesigning/recreating their old website.  Next, we rewrote their meta titles and much later their meta tags.  Google does not like too many changes too quickly, therefore, we held off on changing all the meta title and tag information at once.  We continue to write keyword focused blogs, and do back end submissions at a feverish pace.  The results?  In three months time, we have helped L.C.S. dominate the search terms for their industry on a local level.   As of this writing, we have them ranked as high as the 7th position on Google, nationally, for “terrazzo” related keywords.  Now old and new clients are able to find them near the top of Google’s, Bing’s, and Yahoo!’s search engines.  L.C.S. Stone Care is able to track their amazing progress with PBPR’s easy to read weekly Keyword Ranking Reports.

PBPR loves helping our clients achieve their marketing goals.  By the way, if you are looking for terrazzo restoration or marble or travertine polishing, you should have no problem finding L.C.S. on Google, Bing or Yahoo!

Importance of Website Design

Importance of a Website Design

There is little doubt that search engines have replaced the Yellow Pages. If consumers want to find a business, even just a business’ phone number, they are searching on the Internet.  Search engine usage is not limited to the computer savvy; consumers from 10 years old to 80 years old use the Internet on a daily basis.

Whereas, your business used to be one line in the phone book, now your business’ website is a visual presentation of your company’s vision, culture, and products and services.  Let’s face it, the marketplace demands instantaneous information, resulting in a less patient consumer.  Your website should immediately appeal to your potential customers.  A recent study conducted in Canada found that a business literally has milliseconds to grab a consumer’s attention before their minds forms an opinion*.  You should think of your website as a storefront.  What does your website say about your business?

Many businesses provide too much information that is lost on their potential client.  Information overload causes your “hook” or marketing message to become lost in a sea of information, resulting in your potential customer clicking off your site and looking at your competitor’s website.  Keep it simple! Don’t make your customer work to do business with you.  Your potential customers want easy to useful information about your business and an easy way to contact you.  Think of shopping at the mall.  It’s always a better experience when you find what you are looking for and when you have helpful sales person.  Your website’s design and content is a key to customer conversions.

Website design is also very important.  If you walked into the grocery store and found the milk with the dog food, how would you feel?  Customers like things to make sense.  There is an expectation that the milk will always be with other milk items and that the dog food will be found in the pet care aisle.  People expect the same kind of shopping/information gathering experience at your website. Organized website design results in consumers clicking through to multiple pages on your website, thus they stay on your site longer.

Obviously, your website design should convey the culture and vision of your company.  Your website design should be simple, clear, and represent your company.  Since the majority of consumers are finding your website with their smartphone or tablet, make sure your website is mobile ready.  Some studies suggest that over 55% of all searches are done on mobile devices.  Further, bounce rates are close to 60% when a business’ website is not mobile responsive.  Isn’t it annoying when you constantly have to enlarge and scroll a non-mobile ready website?

If you are not sure if your site is mobile ready, give us a call.  We are the experts in website design, from content creation to mobile readiness. If you are not using technology to maximum your business outreach, you are falling behind. Playbook Public Relations, LLC can help you stand out from the crowd and attract more business this year with great website design.

Playbook Public Relations, LLC

*BBC News Jan 16th, 2006, http://news.bbc.co.uk/2/hi/technology/4616700.st

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