Playbook Public Relations is full-service public relations and marketing firm with a diverse portfolio of clients including transportation innovators like the Tampa Hillsborough Expressway Authority and Real Estate market leaders like Smith & Associates Real Estate.

Playbook Public Relations has been recognized by Tampa Bay Business Journal’s “Best of the Bay” award in 2013, 2014, 2016 and 2017. In 2017, Playbook Public Relations ranked #7 of the 56 businesses inducted into the USF Fast 56 by USF System President Judy Genshaft and USF Alumni Association Board of Directors Chair Jim Harvey.

USF Fast 56 companies are ranked by percentage of cumulative annual growth in revenue. An organization must have been in business for at least three years, have revenues of $250,000 or more for the most recent 12-month period, and be owned or led by a former USF student.

“I am thrilled Playbook was recognized by USF for our sustained growth and success. USF is the reason why I call Tampa Bay home. I moved down here when I was 18 years old with a golf bag and a dream to play on the LPGA. I had no idea my greatest joy in life would be serving my clients’ needs and helping them achieve their goals and succeed. I am grateful for our clients’ loyalty and confidence they have in our team,” said Sally Dee.

Sally has over ten years’ experience in project management with a comprehensive understanding of private and public partnerships, governmental service agencies, nonprofit corporations, and business to business and business to consumer organizations.


Free-flowing creative meetings where outside-the-box and original thinking are combined with experience and tried-and-true techniques to come up with the most effective campaign possible.


The Project Manager delegates aspects of the campaign to team members who begin development based on criteria agreed upon at the planning meetings


Part of the Development process includes testing campaign techniques and materials to make sure the project stays on a positive track.


Completed campaign materials are launched using website, social media, print and online advertising, press releases to major media, paid ads and search engine optimized processes.


Contact Us Today & Start Your Campaign