Google This week, Google rolled out their latest search algorithm change. For people conducting mobile searches, priority will now be given to websites that Google classifies as mobile-friendly. (As I have mentioned in previous blogs, 68% of searches are done on mobile devices!)
If you are not sure your site is mobile-friendly, Google has a quick and easy tool to test your site. This tool will tell you if Google considers your site to be mobile-friendly. It will also provide feedback gathered about what needs to change (font too small, links too close together, etc.) in order to improve the site’s mobile function. Your site must be mobile-friendly, or your SEO ranking will be drastically lower. This new algorithm will not affect desktop searches and your current SEO ranking there.
There are several ways to fix your website and make it mobile friendly:
Because more searches are mobile, this algorithm update could have a big impact on companies that do not have mobile sites, and they will see a decline in search traffic. Looking at your website’s analytics to determine how much traffic you currently get from mobile searches, will give you a good idea of the impact to your business.
With people of all ages tapping into the power of mobile, switching to a mobile friendly website seems inevitable and a cost of the evolution of technology.
Call us today! We can make sure you are mobile ready!
Social media can get a bad rap. We blame social media for the declining social skills of our children, for keeping people plugged into their computers for hours of their free time and a whole slew of other problems that could be caused by the advent of social media.
But it can also be a tool for a whole range of positive things. Within minutes, people can connect to their family and friends that are continents away to share photos and stories of their lives. People share their favorite experiences, their favorite quotes, their accomplishments and their dreams.
This sharing of the “good” has given rise to what BlogSpot terms, Human to Human Marketing. Companies that use Human to Human Marketing make their messaging and images personal, conversational, and inspiring. This approach often creates consumers that feel more brand loyalty and “closer” to these brands.
Can a brand be your “friend”? On social media, it can. Your brand message can show up in their timeline right next to their best friend getting married and photos of their cousin’s new baby. Making sure your images and photos have the Human approach ensures that you get noticed and remembered.
Consider adding this approach to your marketing strategy this year, especially the social media plan. You can still sell your products with adding in a call-to-action in these posts. The call-to-action could be growing your email list, a targeted offer or direction to your website for increased traffic.
If you are ready to create a Human to Human Marketing plan, we can help, contact us today!
The #1 reason most people “unfriend” someone on Facebook is because of offensive comments. Can you guess the #2 reason? Well, according to NM Incite (click here for more compelling Facebook usage facts), it’s because they feel they are being sold products. Based on this research data, I think it’s safe to say people do not want to see negative or offensive comments nor do they want to be constantly sold.
Most people tend to seek out relationships that are positive, and this includes their social media contacts. Your friends, family, co-workers and bosses (let’s face it, pretty much everyone you come in contact with) are tuning in and checking their news feed as often as they do because they enjoying seeing their friend’s and families’ activities or they are gathering news and other relevant information. You may notice that your social media sphere of influence is sharing things they find funny or important to them.
Your company’s social media account is a way to communicate your brand and to grow your client base. Social Media gives you a chance to spotlight your company’s wins and culture in a non-selling, un-promotional way. It’s PR that has a great ROI.
Let’s take a look at how Red Cap Plumbing sets up their social media posts:
In the first photo, their post celebrates their employee, gives him kudos for his professionalism, and pokes fun at a possible inflammatory situation. In the next post, Red Cap Plumbing celebrates their customer. They understand the importance of fun and relevant posts! Their audience probably feels good vibes from the company and will be more likely to support their business. Red Cap has figured out how to interact in a positive way that is interesting to the audience about a service that is essentially, not interesting.
Makes you look successful – You can celebrate the smallest of victories like Red Cap did for their employee in the example above. It will help you to recognize the weekly achievements as well as the longer term strategies accomplished.
Internal motivation – The positive will encourage sharing and interaction with your employees. People love positive recognition!
Generates press and opportunities – Focusing on achievements will help you hone in on what is worth sharing with the media and press in your area.
Focuses on the positive – It helps you to create a company culture that is always looking for the positive. Positive work environments correlate to increased happiness and productivity within your company.
Inspires other marketing materials – These posts might become the inspiration for other more traditional channels of marketing.
Your company’s Facebook page is your chance to share your brand’s message on a daily basis. Start celebrating your wins and you will see the power of social media.
Playbook’s client the Law Firm of de la Grana | Boardman is joining the Gonzmart Family and Premier beverage in offering a $2500 Reward for Apryl Foster. This brings the total reward to $16,500 (Ulele $10,000 & Premier $4,00 DB $2,500) for information leading to finding Apryl Foster last seen in Ybor City on 2/12/15.
Law firm has been there 20 years. De la Grana Family, owners of De la Grana Tourist Agency has called Ybor City home since the early 1940’s.
“I am just very concerned. I have a daughter that age and I can’t fathom what parents are going through. Apryl seems like a wonderful person in every sense of the word, a thoughtful daughter who loves and communicates regularly with her parents, talented in many aspects of her life, and serious about her work and career. It’s just disturbing that this would happen in my community, my backyard, to such a responsible and kind young woman,” said Frank de la Grana.
If you have information about Apyrl Foster, please contact the Tampa Police Department immediately at (813) 231-6130.
Thank you. Our thoughts and prayers are with Apryl and her family. May she come home safely today.
Did you notice something different about this year’s Super Bowl commercials? I did. They were decidedly less jovial. Instead of getting laughs, the majority of the commercials focused on pulling your heart strings and creating an emotional response. Even most of the male-targeted commercials appealed to the sensitive man that cared about his family and wasn’t afraid to be a nurturing part of the home life. I like to call it “Sensitivity Marketing” and the fact that this kind of advertising dominated the Super Bowl shows us the Millennials have not only arrived but are major influencers to mainstream media!
With the advent of social media and the ability for consumers to have brand information on a daily basis, the marketing messages have softened and become more emotional. Millennials seem to connect with deep emotions and feelings. They don’t want to feel like they are constantly being sold a product. They want to buy a product because it “feels” right, maybe it is green-friendly or evokes good memories from their childhood, or the company is run by good people. This emotional appeal marketing strategy is effectively influencing purchasing decisions for both men and women.
Emotional Appeal Marketing uses a variety of techniques such as tone, lighting, color scheme, and mood to appeal to consumer emotions like empathy, sympathy, and happiness. This, in contrast to Rational Appeal Marketing, which attempts to prove the product’s quality and usefulness to the consumer by performing a product demonstration or citing facts.
According to Executiveboard.com, Emotional Appeal Marketing messages are twice as effective as Rational Appeal or promotional advertising.
The chart below highlights just how effective emotional marketing can be.
According to Neuroscience Marketing, campaigns with purely emotional content performed about twice as well as the rational content approach, and those that were purely emotional did a little better those that mixed emotional and rational content.
Hiring a marketing company that understands how to make an authentic emotional campaign is key. Since the marketing firm should believe in your product and understand the emotional value, your potential customers will too. Emotional marketing increases brand loyalty and will help you build long-term relationships with your target audience.
What’s your marketing and PR strategy, and is it appealing to your target audience?
Rasa-Lila Fest is an annual yoga and healing arts festival that takes place every Fall in Odessa, FL. This Tampa Bay festival hosts a full schedule of yoga classes, kids activities, SUP, meditation, and music with overnight camping available.
We linked them up with WEDU’s Arts Plus program to share their story with the world. Here’s the link to the full
Starting your own business is hard work. Partner with us and we can help you with branding, positioning, SEO, PR and marketing materials. We created this flyer for the relationship coaching service, Joyful Dating. It has helped to attract new clients in search of help in their dating experiences.
Fashionable, Urban Luxury Lifestyle Becomes a Reality at The Salvador
St. Petersburg, FL, January 20, 2015 — DDA Development closed on an acre of land in the heart of Downtown St. Petersburg today. The closing is the next step in the development of The Salvador, a Green-Certified 13-story luxury building located within the City’s Arts and Innovation District. Mesh Architecture, a local architectural firm and a St. Petersburg Pier design finalist, is collaborating with DDA Development on this project. The Salvador will complement the development activity already taking place within the Arts and Innovation District, near USF St Pete, the Mahaffey and the Dali, and will transform the block into a gorgeous, convenient, hip and energy efficient place to live.
“We were attracted to the neighborhood feel of this location. Residents are within walking distance to Publix, the hospitals, USFSP, the Dalí and Mahaffey Theater, and are just a few blocks from great restaurants like Z-Grille and Red Mesa Cantina. We are excited about everything happening in downtown St. Pete and are happy to be a part of making it a better place to live,” says Bowen Arnold, of DDA Development.
Downtown St. Petersburg continues to gain national media attention for its urban renaissance, spurred by its vibrant cultural center, culinary hotspots, and urban growth. Recently, The Huffington Post named St. Petersburg in their Top 5 Up-and-Coming U.S. Tourism Cities, saying, “With a celebrated museum devoted to Salvador Dalí and a revamped downtown that’s home to multiple craft breweries, the former retiree community of St Petersburg is boasting a younger energy that’s giving the Florida city a totally new vibe.”
About The Salvador
The Salvador provides a fashionable, urban luxury lifestyle with prices starting as low as $335,000 and ranging up to $1,400,000. One and two-bedroom condos range from 964 square feet to 1,810 square feet, and the pair of three-bedroom penthouses with approximately 2,500 square feet. All homes will come with Bosch stainless steel appliances; wine coolers, gas cooktops, European-style cabinets and wide plank engineered wood flooring. Luxury features of the building include an 11,000-square-foot amenity deck on the third floor, with a spa, heated saltwater pool, and a fire pit, along with a fitness center/yoga room. A two-story lobby offers a full-time concierge with a large seating and greeting area.
Smith & Associates Real Estate, the exclusive listing agency for The Salvador, with over 30% of homes sold to date. Site preparation and demolition will take place in the upcoming weeks followed by a groundbreaking ceremony scheduled for March.
About DDA Development:
DDA Development is a full-service development company with capabilities in investment, finance, asset management and construction. Based in Tampa, the firm focuses its efforts on developing residential buildings, primarily within the metropolitan Tampa Bay region.
For More Information:
Smith & Associates
Why is the start of the New Year one of the most important times of the year for a business? Here’s a hint, it’s because of the way your employees feel. They feel excited for the year ahead and ready to accomplish goals and quotas. The New Year is a universal period to foster and initiate changes.
Your employees probably have spent the last two weeks of December getting off their routines. By the time January 1st rolls around, they are tired of partying with friends and family, of eating foods that make them feel sluggish, and of being away from home with travels. They crave routine and a sense of accomplishment. They are EAGER and EXCITED for the possibilities that the New Year brings.
They are ready to hit the reset button. So learning about your employees’ goals and align your culture to foster engagement and support because your employees personal goals will ultimately bring rewards to your bottom line. We all know that support and teamwork make achieving goals easier. For example, most people want to lose weight and get healthier in the New Year. So offering a yoga class or nutritional class once a week during lunch hour will help your employees feel supported in that goal. What’s your reward? Healthier and happier employees who miss less work and are happy and engaged while they are at work! Ultimately, you will attract and retain a better talent pool!
My golf coach always said, “Energy plus motivation equals PASSION.” When your employees feel passionate about where they work, loyalty rises and they become product champions. A loyal employee creates a loyal customer. They are most likely to be talking to their friends and spreading the word about how great your company is. And according to a Nielsen survey, word-of-mouth recommendations from friends and family are still the most influential in influencing buyers.
Studies also show that happy employees are 12% more productive than the average worker. If you ride the wave of energy that they already feel with the New Year, you will have employees that are giving it their all at the workplace.
Schedule a brainstorming session with key employees this month and be open to new ideas. Maybe there are some interesting projects you can assign or an employee incentive program that would encourage and reward your employees. Create product champions now and spur commitment and growth within your corporate culture. The rewards will be worth the effort.