Goal Setting Solutions

Goal Setting SolutionsGoal Setting Solutions

What you get by achieving your goals is not as important as what you become by achieving your goals. ~ Henry David Thoreau

It is scientifically proven that goal setting has a direct correlation with productivity. Goal setting can be energizing and motivating to yourself and your employees ensuring long-term success and loyalty. But many companies, especially small businesses, set clear goals in the start-up phase of their company only to lose their goal setting time as the day-to-day operational needs consume their day.

Hiring a marketing company can be a great way to help you set clear company goals to meet long-term strategies. Marketing companies are experts at looking at businesses and evaluating how to create potential growth strategies.

Ask Yourself the Important Goal Setting Questions

  • How has my year been?

  • Where do I want my business to go?

  • Do I have specific goals for the upcoming year?

  • What is my game plan (PLAYBOOK) to get me to where I want to go?

Sometimes it’s difficult to answer these questions and manage a business and employees. It’s amazing what a difference an objective perspective from a third-party can bring. At Playbook, we study our clients businesses and help provide an external perspective. We help quantify the brand value from a target market perspective and then create and implement a comprehensive marketing and PR plan.

Our strategic alliances within the media and digital communities, ensure our clients get the best possible bang for their buck.  We stay current on all the latest trends, so our clients can focus on running their businesses and doing what they do well.  We ensure that their marketing and public relations strategy helps them meet company goals. The best companies have very well laid out business goals that align with all aspects of design, marketing and brand image.

Playbook is grateful that our team of creatives love their work.  This passion translates into beautifully designed marketing collateral pieces. Never underestimate the correlation of quality design and revenue. The best agencies will help you define your business goals and ensure that the marketing and PR strategy will help you achieve them.

If you are “winging it” or know there is more that your company can accomplish in the upcoming year, then consider outsourcing some or ALL of your marketing and PR in 2015. In all likelihood, your time is probably better spent on doing what you do well. Let us help you take your business to the next level.

Lastly, there is the another upside of hiring a marketing firm, we help you stay accountable for hitting goals and objectives. Playbook’s business depends on keeping our client relationship strong and growing their businesses. The more goal achieving clients we have, the more Playbook grows and profits.

The Importance of Blogging

The Importance of Blogging

sharing-contentAn effective business blog has the potential to result in companies gaining, on average, a 55% increase in traffic.  The more often you post, the more often Google indexes your site.

If you think of your website as your companies store front―windows for the would-be customer to look through to see what you offer―think of your blog as a window to your company’s soul…and personality.  It’s here where you can truly connect with your current and potential customers.  We don’t buy a product or service that we don’t understand or believe in.  How does it work? What does it do for me?  Without the answers to these questions, it’s difficult for a consumer to take action.

A blog gives us the know-how…and the access.  When was the last time you followed through with purchase based on something you read in a magazine?  Did you clip the article and carry it with you to the store?  Probably not.  Blogs are 63% more likely to influence purchase decisions than magazines.

What’s the expression? You can never be too thin or too rich…or have eyelashes that are too long? Add “you can’t have too much content” to the list. Give me more.  If your business has 40+ different landing pages, you’ll generate ten times more leads than the slackers with less than six pages.  And once you get that blog post tally up above 200, you’ll generate three and a half times more leads than those who have less than 21 posts. 200 may seem like a daunting number, but start today and it will be here before you know it.

If Blog CONTENT IS KING, then social media users make up its vast Kingdom.

According to a Forrester report, “Twitterers are the connected of the connected…Twitterers are three times more likely to be Creators (people who create and share content via blog posts and YouTube) as the general US population.”

And what are folks flocking to social media for?  When Twitterers were surveyed about why they follow certain brands, “Interesting Content” came in at number three.

According to Tom Pick at JeffBullas.com, “63% of companies said they had improved their marketing effectiveness, simply by posting blog content on social media channels.”

What are you waiting for?  Curious about QUALITY content marketing?  Contact Playbook Public Relations, LLC today.

 

PR & SEO – A Happy Marriage

PR & SEO – A Happy Marriage

clip art

PR & SEO – A Happy Marriage

First and foremost, PR has changed. Many business owners have a misconception that Public Relations (PR) is only a strategy for large companies, who can afford to spend big money to manage their brand. However, in reality, almost every kind of business needs a PR strategy. Today most of us do online research before we make a purchase. Search engines have leveled the playing field for small and medium size businesses to compete with large companies on a local level. Suddenly small businesses are visible on search engines and engaging with large audiences via their social media sites. The way your brand is represented on-line is modern day PR.

Effective PR strategies have these three components:

1) Brand Alliance – Your online presence represents your business in a way that matches your company’s mission and values.

2) Happy Customer Social Engagement: People are satisfied with their experience with your company and are sharing that message. Are you actively monitoring your social media sites to see how your customers really feel about your brand? This is called Online Reputation Management (ORM).

3) And perhaps most importantly, a Search Engine Optimization (SEO) strategy. Can consumers find you when they search online? If they can’t find you, they WILL find your competition! According to a poll by MarketShareHitsLink.com, over 61% of people use the Internet to research products before their purchase, and 75% of them won’t scroll past the first page of search results.1

So how does a PR campaign help your SEO efforts? Here are 4 reasons PR & SEO have a happy marriage:

1) Press Releases – Share your press release with a wire service and on your social media sites. This kind of sharing will increase traffic to your website and boost your site’s search engine ranking.

2) Blogging and Guest Blogging – Blogs are important because they allow you to share your expertise and become a trusted source of information and because they will help your SEO efforts. It is important to write a keyword-targeted blog on a frequent basis. If you are not a good writer, hire a company like Playbook who can take your ideas and formulate them in a meaningful way. We will also help you develop relationships with other bloggers and key social influencers, which give you the ability to share and expand voice.

3) Social Media Content – An effective social media strategy that produces quality content will help your SEO efforts.

4) Add a Press Section to Your Website – Keep a section on your site that you keep updating with all your press links, and everywhere you have been featured. These links will increase your SEO efforts. Google alert will help you keep track of all your press.

With over 131 billion searches per month on the web2, it is vital you get your company seen on-line. PR & SEO are cost-effective, long-term strategy to increase your visibility online and in the marketplace.

1 Interconnected World: Shopping and Personal Finance, 2012
2 Comscore, January 2010

Reasons Why You Need a Blog

Reasons to Blog

How to BLOG?????

An effective business blog has the potential to result in companies gaining, on average, a 55% increase in traffic. The more often you post, the more often Google indexes your site. Blogging IS effective.

If you think of your website as your company store front―windows for the would-be customer to look through to see what you offer―think of your blog as a window to your company’s soul…and personality. It’s here where you can truly connect with your current and potential customers. We don’t buy a product or service that we don’t understand or believe in. How does it work? What does it do for me? Without the answers to these questions, it’s difficult for a consumer to take action.

A blog gives us the know-how…and the access. When was the last time you followed through with purchase based on something you read in a magazine? Did you clip the article and carry it with you to the store? Probably not. Blogs are 63% more likely to influence purchase decisions than magazines.

What’s the expression? You can never be too thin or too rich…or have eyelashes that are too long? Add “you can’t have too much content” to the list. Give me more. If your business has 40+ different landing pages, you’ll generate ten times more leads than the slackers with less than six pages. And once you get that blog post tally up above 200, you’ll generate three and a half times more leads than those who have less than 21 posts. 200 may seem like a daunting number, but start today and it will be here before you know it.

If Blog CONTENT IS KING, then social media users make up its vast Kingdom.

 

According to Tom Pick at JeffBullas.com, “63% of companies said they had improved their marketing effectiveness, simply by posting blog content on social media channels.”

A blog will increase your customer reach, stimulate sales, build brand loyalty, validate your expertise, raise your SEO and help your business stand out from the competition.

What are you waiting for? Curious about QUALITY content marketing? Contact Playbook Public Relations, LLC today.

Urgent SEO News – Google Algorithm Updated

SEO News – Google Algorithm Updated

new-google-logo-officialGoogle This week, Google rolled out their latest search algorithm change. For people conducting mobile searches, priority will now be given to websites that Google classifies as mobile-friendly. (As I have mentioned in previous blogs, 68% of searches are done on mobile devices!)

If you are not sure your site is mobile-friendly, Google has a quick and easy tool to test your site. This tool will tell you if Google considers your site to be mobile-friendly. It will also provide feedback gathered about what needs to change (font too small, links too close together, etc.) in order to improve the site’s mobile function. Your site must be mobile-friendly, or your SEO ranking will be drastically lower. This new algorithm will not affect desktop searches and your current SEO ranking there.

There are several ways to fix your website and make it mobile friendly:

  • Update the layout and theme on WordPress to a mobile-friendly layout
  • Have an expert review and adjust
  • Implement brand new site that is mobile-friendly

Because more searches are mobile, this algorithm update could have a big impact on companies that do not have mobile sites, and they will see a decline in search traffic. Looking at your website’s analytics to determine how much traffic you currently get from mobile searches, will give you a good idea of the impact to your business.

With people of all ages tapping into the power of mobile, switching to a mobile friendly website seems inevitable and a cost of the evolution of technology.

Call us today! We can make sure you are mobile ready!

Digital Marketing Firm

Playbook Public Relations, LLC – The Premier Digital Marketing Firm

It’s been a wild ride this week for Facebook (FB).   The company’s IPO had Wall Street and investors buzzing.  On May 15th (two days before the before IPO) General Motors (GM) the largest auto manufacturer in the world, announced that it would no longer spend advertising dollars on Facebook’s paid advertising.  The reason?  GM’s marketing department believes that Facebook advertising does not work.   Last year GM’s marketing team spent $10 million dollars on Facebook’s paid advertising.  Was this an ominous foreboding for Facebook?  Since the initial IPO on May 18th FB shares have plummeted by 19%.

However, it should be noted that marketing industry insiders question the timing of GM’s announcement.  Apparently, a few months ago Facebook representatives criticized GM’s marketing department for allowing multiple marketing firms to manage their Facebook advertising.   This suggests that GM’s marketing department intentionally withheld its decision to announce its departure from Facebook’s paid advertising.

GM still believes in digital advertising, and it will remain a part of GM’s overall marketing strategy.  In fact, GM’s marketing department spent $300 million on digital advertising in 2011.  GM will continue to promote its brands on the company’s various Facebook Fan pages.  The $10 million spent on Facebook paid ads is a drop in the bucket for GM but a blow to the effectiveness of Facebook’s paid advertising reputation.

Facebook’s paid ads appear on the right side of the page.  Every time a user navigates to a new page different two things can happen:  one, different ads appear or two, the same ads follows the end user.  Facebook ads are targeted based on the demographic information provided by user’s profile.

Team Playbook combines decades of advertising experience  with the latest trends in new media marketing and digital solutions. See why our people make the difference.

We look forward to creating a Playbook for your business!

 



What is Content Marketing?

What is Content Marketing?

Content Marketing

Content Marketing

According to Content Marketing Institute,

[quote align=”center” color=”#999999″] “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”[/quote]

Part 1: What is Content Marketing?

Blog Writing

Blog Writing should be the first important component of your Content Marketing Strategy. An expertly written blog is an important way to grow the organic search reach of your brand. It improves search engine rankings, which makes it easier for people to find your brand in their searches, and it plays a significant role in your long-term marketing PR strategy. For example, if your marketing materials are designed to make you “appear” as an expert in your field then your blog is the perfect way for you to voice your expertise. According to Social Media Today research, 81% of the online population trusts the information they receive from bloggers.[2] Here are 3 quick ways to make blogging a part of your marketing strategy:

1. Quality Counts.

It’s simple – your consumer doesn’t want to read a blog that is uninformative or poorly written. If writing isn’t your strong point or you don’t have time then hire a marketing PR firm that offers blog writing services.

2. Know Your Market and Set an Editorial Calendar for Content.

Ask yourself: What information would be useful to my customer? A blog writing schedule should be planned out for the year in order to help capitalize on trending topics. For example, when PBPR wrote the blog for IQuit with AHEC (Tobacco Free Florida’s in-person option of “3 Free & Easy Ways to Quit”) this May, we wrote about smoking’s effect on skin cancer, since the trending search topic during the month of May is Skin Cancer Awareness. Our client’s blog has the potential to expand their organic reach when the topic is relevant.

3. Use Keyword Rich Blog Content.

You want your blog to come up when people are searching for topics that pertain to your field. Then your blog better contain keywords relevant to that topic. But be careful Google will penalize you for overstuffing your blog with keywords! Blogging also gives you a way to connect with others in your business community and makes customers feel like you are reaching out to them in a friendly, useful manner without just being sold to. Not only that, but you can start to build a network with other bloggers to promote your product or to be a guest writer on their site.

In Part 2 of our blog series, “What is Content Marketing?” we will discuss the second important element of Content Marketing: Sharing relevant content through social media marketing.  

 

1 http://contentmarketinginstitute.com/what-is-content-marketing/

2 http://socialmediatoday.com/irfan-ahmad/2443541/tips-developing-solid-blogger-outreach-strategy-infographic

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