Playbook Public Relations Team

Playbook Public Relations is a full-service PR & Marketing Firm. Playbook offers Public Relations, Crisis Communications, Social Media Management, Website Design, Content Marketing, Brand Creation, Traditional Marketing, Digital Marketing, and SEO services.

We strive to understand our clients’ needs thoroughly, strategically plan a course of action, and then effectively execute the strategy. Our team “wins” when our customers succeed.

Our goal is to help organizations maximize positive exposure in the markets they serve, improve their bottom line and realize their revenue goals.

To guide us in this effort, we have established a strong set of values that are the philosophical foundation of our company.

Sally Dee


Sally is the principal and founder of Playbook Public Relations, LLC. She started her career as a professional golfer and played on the Asian, Futures, and LPGA Tour. She had five top 10 finishes on the LPGA Tour before she was forced to retire unexpectedly because of an elbow injury. While on tour Sally always had a passion for the “business side” of golf. She acted as her own agent and created a successful marketing and branding strategy that helped secured endorsements with Callaway, Nike, Adidas, Titleist, Yes! Golf, Alpha Golf, AccuFlex Shafts and Lacoste over the course of her career. READ MORE ABOUT SALLY DEE >

Sarah Lesch

senior manager

Sarah has a knack for understanding people. Thus, this skill translates into her uncanny ability to create messages that are clear, creative and have widespread appeal. Sarah other duties include ensuring brand cohesiveness in social media and press relations, content building to reflect positive brand image and monitoring of all marketing outlines to analyze effectiveness and assess opportunities. She has over 5 years’ experience in PR & social media management with a comprehensive understanding of governmental service agencies, start-up business enterprises and nonprofit corporations.

Massiel Garcia Tanner

Research Director | Copywriter

Experienced governmental and public affairs consultant providing political, public policy, and public affairs advice, strategy development, and services to public and private sector clients. Core
specialties include governmental affairs and advocacy, community relations, strategic communication, political strategy development, crisis communication and issue management, grassroots initiative development and coalition management, media relations and public affairs, marketing solutions, brand strategy, social media management, strategic planning and development, and event planning and production.

Kevin Sanford

Graphic Designer | Creative Services

Kevin has over 15+ years’ experience as a Graphic Designer and Art Director. He is proficient and skilled in using the following programs and tools: indesign; Photoshop; Illustrator; WordPress; Dreamweaver; Acrobat; MS Office; Mac/PC.

Afia Amfo

The newest member of our team is Afia Amfo aka “Fefe.” Fefe recently graduated from Florida International University in Miami, FL with a BA in Communications. She assists Sarah in creating engaging social media posts for Playbook’s clients. Her family is from Ghana, she loves football, people, and making the best out of every situation.

Guy Richard

Graphic Designer | Web Design/Webmastering

15+ years’ experience in professional web and UI design (HTML, DHTML, SHTML, XML, CSS, PHP, Javascript, jQuery, Flash, WordPress), graphic art and SEO, user interfaces for applications and programs.

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