• Ranked # 1 by Tampa Bay Business Journal
    Sally Dee - PR/Marketing Practitioner
  • Top 25 Largest PR Firms
    by the TBBJ
  • Experts in Business Playbooks
  • We Listen First Then Provide Customized Solutions
  • Fluid PR & Marketing Strategies

About Us

Playbook Public Relations is a full-service PR & Marketing Firm. Playbook offers Public Relations, Crisis Communications, Social Media Management, Website Design, Content Marketing, Brand Creation, Traditional Marketing, Digital Marketing, and SEO services. We strive to understand our clients' needs thoroughly, strategically plan a course of action, and then effectively execute the strategy. Our team “wins” when our customers succeed.

Our goal is to help organizations maximize positive exposure in the markets they serve, improve their bottom line and realize their revenue goals. To guide us in this effort, we have established a strong set of values that are the philosophical foundation of our company. Click to read PBPR's list of values.

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Public Relations

We live in a media-saturated world, so strategically effective public relations is a must. Playbook Public Relations and media relations will bring innovative thinking and creative communications experience to your business. Our PR services include, strategic planning & deployment, event planning & production, press release writing & distribution, case study research & writing, article writing and press kit creation, proactive editorial pitching, press conferences & press tours planning and management, media training, spokesperson procurement, developing strategies and managing community relations campaigns, crisis communications planning, public relations campaign evaluation.

Crisis Communications

This a sub-specialty of our Public Relations services. If crisis strikes, do you have a plan to deal with negative media attention? At Playbook Public Relations, we help businesses refine their message to both internally and externally. We create a Crisis Management Plan and help you implement a process to effectively deal with a major event that threatens to harm your organization, its stakeholders, or the general public.


PBPR will research the top searched keywords for your industry, then improve your website's visibility and rankings on the Google, Bing and Yahoo! We consistently get our client's websites ranked on page one. When consumers search, our clients get calls.

Website Design

Marketing used to mean an ad in the yellow pages. That used to be the cornerstones of “a great marketing strategy.” Now, before your phone ever rings, your potential customer has already researched you online, read reviews, and knows about your business. Does your website accurately convey your brand's message?

Marketing & PR for Green Initiatives

Playbook Public Relations, LLC, (PBPR) is a full service green marketing strategy and brand development firm. We offer a complete array of services including green marketing plan development, green branding/creative strategies, graphic design, copyrighting, PR, and integrated marketing communications development. PBPR is uniquely adept at infusing sustainability and corporate social responsibility into the marketing strategy of the organizations we serve.

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Scroll Down for Our Portfolio

PBPR's Portfolio


  • Anne Maynard, President Florida AHEC Network

    Click here for: AHEC TESTIMONIAL


    AHEC Tobacco
  • Lisa Maggiore, President, Lazarus Cleaning Systems, Inc.

    Click here for: LCS Testimonial 


    Lisa Maggiore
  • Laurie Fabick, Business Manager, Point Drainage & Erosion

    Click here for: PDE Testimonial


    Laurie Fabick
  • Jacque Tarlton, Inventor, BeautyBit

    Click here for: BeautyBit testimonial


    Jacque Tarlton
  • Scott Boardman, Partner, The Law Firm of de la Grana | Boardman

    Click here for: Boardman Testimonial


    Scott Boardman
  • This afternoon we received permission from the Department of Health to continue the IQuit with AHEC brand identity.  This accomplishment is due in no small part to your leadership/expertise in guiding our discussions with the DOH concerning the development of IQuit and the subsequent brand guidelines.    I am very thankful for your efforts, Sally.  I’m certain that without you, this exceptional icon your team created would have been lost.
    Anne Maynard, MPH, CHES USF AHEC Program Director National Health Service Corps Ambassador
  • Krewe Rugby’s experience with Playbook Public Relations LLC has been fantastic. When Krewe was looking into updating our website we did not only want to use a web development group but wanted to establish a partnership with a firm that could help us in all facets of our presence in the Tampa community. Playbook Public Relations, LLC not only worked with us to develop a website that we can now manage ourselves but it is also extremely easy for vistiors to navigate and is a great first impression as a web presence.
    Jeff Alexander, President, Krewe Rugby
  • Sally and her team's thoroughness impressed me from start to finish. They did a great job understanding the nature of our business and provided BCF with an effective and detailed game plan. Their work helped us find ways to increase our bottom line.  
    Jennifer Currie-Bellomo, Vice-President, Bill Currie Ford
  • I enjoy the friendly staff at Playbook Public Relations LLC. They understand my brand, my goals, and they help me present my best self to the community.
    Robin Leigh Maier, Licensed Psychiatric Social Worker

Playbook Public Relations, LLC

Full-service PR & Marketing Firm. Let us create a "playbook" for your business.

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