Content Marketing Firm

CONTENT Marketing – Content is King of the Cage

Friday, June 1st Fight Night Productions will put on a show at Tampa’s A La Carte Pavilion to showcase some of the Bay Area’s hottest prospects in boxing.  I grew up in the Tyson/Holyfield ear… I mean “era.”  And so I’ve always been into the sport.  But my love for boxing has been replaced by my fascination with the UFC.  And I’m not alone.  Though I wince just seeing someone get their finger pricked for a blood test and feel it in my own kidney watching a fighter get a heel kick to theirs (which, by the way, is now illegal under UFC rules), I find myself enthralled with this gut-wrenchingly violent sport and not enthralled in a watching a train-wreck sort of way.  My first (and only) live UFC event was in Vegas–Rashad Evans’ take down of Forrest Griffin in ‘08.  The pageantry and drama of the whole night is what wooed me.  But many fervent UFC fans have never even seen a live event.  When you think about that fact and you think about what the ultimate fighters have been up against―political opposition and state licensing issues―, it’s an amazing feat.  The main reason that mixed martial arts has become one of the fastest growing sports organizations on the planet has much to do with marketing, specifically content marketing.  For those who are less familiar with the term, content marketing involves the creation and distribution of relevant and valuable content to a specific target audience.

 

The UFC masters content marketing with a holistic attack.  “The Ultimate Fighter” reality show on Spike TV does wonders for the sport, allowing fans a transparent view of what it takes to make it as a fighter, and the show endears fans to up-and-comers.  Charismatic UFC President Dana White’s video blogs on the UFC’s web channel, which has over 370,000 subscribers, serve to fuel fans’ interest for upcoming events.  The UFC uses long-form content for the pre-fight programming―documentaries about the fighters that delve into their family backgrounds and what drives them to seek fighting championships.  And as far as social media content goes… Well, while most sports leagues are telling their athletes when not to Tweet, White gives his fighters incentives to use Twitter and labels Twitter as “the greatest marketing tool in the history of the world.”  What do we tell our clients about posting and tweeting?  Be inimitable.  Be provocative.  Be unforgettable.  Be authentic.  Yes, White is all of the above.  In fact, he’s authentically authentic.

 

As a business owner, you may say, “I don’t have the budget to create a reality television show.”  Maybe not, but believe it or not, many of the marketing content strategies used by the UFC can be employed without a TKO to your marketing budget.

The Importance of Blogging

The Importance of Blogging

sharing-contentAn effective business blog has the potential to result in companies gaining, on average, a 55% increase in traffic.  The more often you post, the more often Google indexes your site.

If you think of your website as your companies store front―windows for the would-be customer to look through to see what you offer―think of your blog as a window to your company’s soul…and personality.  It’s here where you can truly connect with your current and potential customers.  We don’t buy a product or service that we don’t understand or believe in.  How does it work? What does it do for me?  Without the answers to these questions, it’s difficult for a consumer to take action.

A blog gives us the know-how…and the access.  When was the last time you followed through with purchase based on something you read in a magazine?  Did you clip the article and carry it with you to the store?  Probably not.  Blogs are 63% more likely to influence purchase decisions than magazines.

What’s the expression? You can never be too thin or too rich…or have eyelashes that are too long? Add “you can’t have too much content” to the list. Give me more.  If your business has 40+ different landing pages, you’ll generate ten times more leads than the slackers with less than six pages.  And once you get that blog post tally up above 200, you’ll generate three and a half times more leads than those who have less than 21 posts. 200 may seem like a daunting number, but start today and it will be here before you know it.

If Blog CONTENT IS KING, then social media users make up its vast Kingdom.

According to a Forrester report, “Twitterers are the connected of the connected…Twitterers are three times more likely to be Creators (people who create and share content via blog posts and YouTube) as the general US population.”

And what are folks flocking to social media for?  When Twitterers were surveyed about why they follow certain brands, “Interesting Content” came in at number three.

According to Tom Pick at JeffBullas.com, “63% of companies said they had improved their marketing effectiveness, simply by posting blog content on social media channels.”

What are you waiting for?  Curious about QUALITY content marketing?  Contact Playbook Public Relations, LLC today.

 

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