Social Media Tip- #SharetheGood

Social Media Tip #SharetheGood Social media can get a bad rap. We blame social media for the declining social skills of our children, for keeping people plugged into their computers for hours of their free time and a whole slew of other problems that could be caused by the advent of s
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Marketing to Millennials

Marketing to Millennials Marketing experts are talking about how to reach Millennials, people born between 1981 and the year 2000. And they should be. This group is the largest market segment in our society today totaling over 80 million people, surpassing the size of the baby boomers
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The Power of a Friendly Brand

The Power of a Friendly Brand In the past an authoritative voice had the power to drive sales. Those of us above 35 all remember  “4 out of 5 dentists recommend Trident for patients that chew gum.” The advent and popularization of social media sites like Facebook, Twitter,
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Case Study-Ashley Halley-MOVE

Case Study #1 Ashley Halley-MOVE   Part of the marketing professionals’ job is to help businesses organize themselves better. At Playbook Public Relations, we often see small business owners drowning as they try to juggle everything they “think” they should be doing. They may be blogg
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Components of Great Website Design

Components of Great Website Design Anyone over the age of 30 can remember picking up a big yellow telephone book and leafing through the pages to find a business. In fact, the Yellow Pages were the only way many businesses advertised at all. The phonebook had an amazing 100-year run,
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Website Design – Part-1 of 3

Website Design – First Impressions Our three part Blog series will help you make the right first impression with great website design. One of the meanings for the word impression is a “sensation”. Impressions have strong effect on our psyche, as they produce feelings on a sub-co
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Logo Design – IQuit

Logo Design – Creating a Brand USF Area Health Education Center (AHEC) is an administrative office that has two nonprofit community centers: Gulfcoast North AHEC (GNAHEC) Gulfcoast South AHEC (GSAHEC). USF AHEC is funded by the Florida Department of Health to train future health
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Website Design – Krewe Rugby

Krewe Rugby needed a site overhaul, specifically with the ability to easily manage their own content, whether it  was photos, videos, documents or other information. We worked closely with them to make sure they were able to spread the word about Krewe to their friends and fans.
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Importance of Website Design

Importance of a Website Design There is little doubt that search engines have replaced the Yellow Pages. If consumers want to find a business, even just a business’ phone number, they are searching on the Internet.  Search engine usage is not limited to the computer savvy; consumers f
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Happy New Year From Playbook Public Relations, LLC

Happy New Year from Playbook Public Relations, LLC!   Ahh, the closing of an old year and the beginning of a new year—it’s when we make our annual new resolutions.  Of course, this is the typical time for most of us set new goals, but here is some food for thought: As a small business
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