Content Marketing Firm

CONTENT Marketing – Content is King of the Cage

Friday, June 1st Fight Night Productions will put on a show at Tampa’s A La Carte Pavilion to showcase some of the Bay Area’s hottest prospects in boxing.  I grew up in the Tyson/Holyfield ear… I mean “era.”  And so I’ve always been into the sport.  But my love for boxing has been replaced by my fascination with the UFC.  And I’m not alone.  Though I wince just seeing someone get their finger pricked for a blood test and feel it in my own kidney watching a fighter get a heel kick to theirs (which, by the way, is now illegal under UFC rules), I find myself enthralled with this gut-wrenchingly violent sport and not enthralled in a watching a train-wreck sort of way.  My first (and only) live UFC event was in Vegas–Rashad Evans’ take down of Forrest Griffin in ‘08.  The pageantry and drama of the whole night is what wooed me.  But many fervent UFC fans have never even seen a live event.  When you think about that fact and you think about what the ultimate fighters have been up against―political opposition and state licensing issues―, it’s an amazing feat.  The main reason that mixed martial arts has become one of the fastest growing sports organizations on the planet has much to do with marketing, specifically content marketing.  For those who are less familiar with the term, content marketing involves the creation and distribution of relevant and valuable content to a specific target audience.

 

The UFC masters content marketing with a holistic attack.  “The Ultimate Fighter” reality show on Spike TV does wonders for the sport, allowing fans a transparent view of what it takes to make it as a fighter, and the show endears fans to up-and-comers.  Charismatic UFC President Dana White’s video blogs on the UFC’s web channel, which has over 370,000 subscribers, serve to fuel fans’ interest for upcoming events.  The UFC uses long-form content for the pre-fight programming―documentaries about the fighters that delve into their family backgrounds and what drives them to seek fighting championships.  And as far as social media content goes… Well, while most sports leagues are telling their athletes when not to Tweet, White gives his fighters incentives to use Twitter and labels Twitter as “the greatest marketing tool in the history of the world.”  What do we tell our clients about posting and tweeting?  Be inimitable.  Be provocative.  Be unforgettable.  Be authentic.  Yes, White is all of the above.  In fact, he’s authentically authentic.

 

As a business owner, you may say, “I don’t have the budget to create a reality television show.”  Maybe not, but believe it or not, many of the marketing content strategies used by the UFC can be employed without a TKO to your marketing budget.

Social Media Tip: Celebrate Wins

Social Media Tip: Celebrate Wins 

red capThe #1 reason most people “unfriend” someone on Facebook is because of offensive comments. Can you guess the #2 reason? Well, according to NM Incite (click here for more compelling Facebook usage facts), it’s because they feel they are being sold products. Based on this research data, I think it’s safe to say people do not want to see negative or offensive comments nor do they want to be constantly sold.

Most people tend to seek out relationships that are positive, and this includes their social media contacts. Your friends, family, co-workers and bosses (let’s face it, pretty much everyone you come in contact with) are tuning in and checking their news feed as often as they do because they enjoying seeing their friend’s and families’ activities or they are gathering news and other relevant information. You may notice that your social media sphere of influence is sharing things they find funny or important to them.

Your company’s social media account is a way to communicate your brand and to grow your client base. Social Media gives you a chance to spotlight your company’s wins and culture in a non-selling, un-promotional way. It’s PR that has a great ROI.

Let’s take a look at how Red Cap Plumbing sets up their social media posts:

red cap 2

 

 

 

 

In the first photo, their post celebrates their employee, gives him kudos for his professionalism, and pokes fun at a possible inflammatory situation. In the next post, Red Cap Plumbing celebrates their customer. They understand the importance of fun and relevant posts! Their audience probably feels good vibes from the company and will be more likely to support their business. Red Cap has figured out how to interact in a positive way that is interesting to the audience about a service that is essentially, not interesting.

Benefits of Celebrating Your Wins on Social Media:

Makes you look successful – You can celebrate the smallest of victories like Red Cap did for their employee in the example above. It will help you to recognize the weekly achievements as well as the longer term strategies accomplished.

Internal motivation – The positive will encourage sharing and interaction with your employees. People love positive recognition!

Generates press and opportunities – Focusing on achievements will help you hone in on what is worth sharing with the media and press in your area.

Focuses on the positive – It helps you to create a company culture that is always looking for the positive. Positive work environments correlate to increased happiness and productivity within your company.

Inspires other marketing materials – These posts might become the inspiration for other more traditional channels of marketing.

Your company’s Facebook page is your chance to share your brand’s message on a daily basis. Start celebrating your wins and you will see the power of social media.

Content Marketing: Social Media Style

http://www.dreamstime.com/royalty-free-stock-photography-blog-marketing-concept-business-hand-pointing-image35801387Content Marketing: Social Media Style

Whether you love or hate the social media trend; the reality is that it is a part of American culture, with people of all ages devoting time to their favorite social media outlet. Think about it – if you have kids, they are on social media, you and your friends are on social media, and more than likely, even your parents have an account on one of the social media outlets. In fact, the 55-64 year old age group is the fastest growing age group on Twitter. Social media has broadened into every age group imaginable. According to the Business Insider (BI), Social Media is now the top Internet activity. BI reports that Americans spend an average of 37 minutes per day on social media, a higher time-spend than any other major Internet activity, including email. As a business owner, you have an opportunity to use social media to:

a) interact with your target market daily,
b) develop brand loyalty, and
c) generate new business.

So, how do you develop a social content marketing strategy that keeps your people engaged?  Here are a few tips in keeping your brand in the newsfeeds:

1. Use photos.

According to recent marketing research, photos makeup 93% of the most engaging posts on Facebook. Maybe it’s because; the brain processes visual data 60,000 times faster. While website links or YouTube videos might be relevant or interesting to your brand, people aren’t likely to share them. Grab your audience with a photo and they will share with their network allowing you to reach new people.

2. Plan out your top social media outlets for postings.

When developing your marketing plan, you will need to identify the top social media outlets that are the best fit for your company. Social media gives people the illusion of personal conversations so if you post the same info across all your social media outlets, you will lose the conversational approach. For instance, tailor your Twitter tweets to the twitter audience. A tweet includes a shorter message, but with relevant #hashtags and interaction with key people interested in your content. Also, since the newsfeed shifts so quickly, you can re-post a blog link several times, but try that on Facebook and people will be turned off.

3. Blog

Did you know that B2b companies that blog generate 67% more leads than those that don’t!  In fact, it’s so important that we devoted last month’s entire blog to the subject: Click here to read Content Marketing – Blog Writing.

4. Don’t be a robot.

For time efficiency, you will need to automate some of your social media postings. However, there must be a real live person engaging the audience, sharing info, growing the site, and handling any positive or negative feedback. People want to think there is a beating heart behind your brand.

5. Use customer testimonials.

According to Social Times, customer testimonials have the highest effective rate in social media sharing at 89%. The great news about this is that these are so easy to share on social media! Post the positive, support it with a picture, and you just graduated from PR101!

Let’s face it; it’s a full time job keeping up with content marketing. We will develop a content marketing playbook for you,and track metrics to support its effectiveness. Because we are a small firm we can shift the plan based on results, and find deep engagement with you target audience. The potential of content marketing via social media is endless. Isn’t it time you tested the waters?

Reasons Why You Need a Blog

Reasons to Blog

How to BLOG?????

An effective business blog has the potential to result in companies gaining, on average, a 55% increase in traffic. The more often you post, the more often Google indexes your site. Blogging IS effective.

If you think of your website as your company store front―windows for the would-be customer to look through to see what you offer―think of your blog as a window to your company’s soul…and personality. It’s here where you can truly connect with your current and potential customers. We don’t buy a product or service that we don’t understand or believe in. How does it work? What does it do for me? Without the answers to these questions, it’s difficult for a consumer to take action.

A blog gives us the know-how…and the access. When was the last time you followed through with purchase based on something you read in a magazine? Did you clip the article and carry it with you to the store? Probably not. Blogs are 63% more likely to influence purchase decisions than magazines.

What’s the expression? You can never be too thin or too rich…or have eyelashes that are too long? Add “you can’t have too much content” to the list. Give me more. If your business has 40+ different landing pages, you’ll generate ten times more leads than the slackers with less than six pages. And once you get that blog post tally up above 200, you’ll generate three and a half times more leads than those who have less than 21 posts. 200 may seem like a daunting number, but start today and it will be here before you know it.

If Blog CONTENT IS KING, then social media users make up its vast Kingdom.

 

According to Tom Pick at JeffBullas.com, “63% of companies said they had improved their marketing effectiveness, simply by posting blog content on social media channels.”

A blog will increase your customer reach, stimulate sales, build brand loyalty, validate your expertise, raise your SEO and help your business stand out from the competition.

What are you waiting for? Curious about QUALITY content marketing? Contact Playbook Public Relations, LLC today.

Social Media Tip- #SharetheGood

Social Media Tip #SharetheGood

#SharetheGood

Social Media Tip – #SharetheGood

Social media can get a bad rap. We blame social media for the declining social skills of our children, for keeping people plugged into their computers for hours of their free time and a whole slew of other problems that could be caused by the advent of social media.

But it can also be a tool for a whole range of positive things. Within minutes, people can connect to their family and friends that are continents away to share photos and stories of their lives. People share their favorite experiences, their favorite quotes, their accomplishments and their dreams.

This sharing of the “good” has given rise to what BlogSpot terms, Human to Human Marketing. Companies that use Human to Human Marketing make their messaging and images personal, conversational, and inspiring. This approach often creates consumers that feel more brand loyalty and “closer” to these brands.

Can a brand be your “friend”? On social media, it can. Your brand message can show up in their timeline right next to their best friend getting married and photos of their cousin’s new baby. Making sure your images and photos have the Human approach ensures that you get noticed and remembered.

Consider adding this approach to your marketing strategy this year, especially the social media plan. You can still sell your products with adding in a call-to-action in these posts. The call-to-action could be growing your email list, a targeted offer or direction to your website for increased traffic.

If you are ready to create a Human to Human Marketing plan, we can help, contact us today!

What is Content Marketing?

What is Content Marketing?

Content Marketing

Content Marketing

According to Content Marketing Institute,

[quote align=”center” color=”#999999″] “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”[/quote]

Part 1: What is Content Marketing?

Blog Writing

Blog Writing should be the first important component of your Content Marketing Strategy. An expertly written blog is an important way to grow the organic search reach of your brand. It improves search engine rankings, which makes it easier for people to find your brand in their searches, and it plays a significant role in your long-term marketing PR strategy. For example, if your marketing materials are designed to make you “appear” as an expert in your field then your blog is the perfect way for you to voice your expertise. According to Social Media Today research, 81% of the online population trusts the information they receive from bloggers.[2] Here are 3 quick ways to make blogging a part of your marketing strategy:

1. Quality Counts.

It’s simple – your consumer doesn’t want to read a blog that is uninformative or poorly written. If writing isn’t your strong point or you don’t have time then hire a marketing PR firm that offers blog writing services.

2. Know Your Market and Set an Editorial Calendar for Content.

Ask yourself: What information would be useful to my customer? A blog writing schedule should be planned out for the year in order to help capitalize on trending topics. For example, when PBPR wrote the blog for IQuit with AHEC (Tobacco Free Florida’s in-person option of “3 Free & Easy Ways to Quit”) this May, we wrote about smoking’s effect on skin cancer, since the trending search topic during the month of May is Skin Cancer Awareness. Our client’s blog has the potential to expand their organic reach when the topic is relevant.

3. Use Keyword Rich Blog Content.

You want your blog to come up when people are searching for topics that pertain to your field. Then your blog better contain keywords relevant to that topic. But be careful Google will penalize you for overstuffing your blog with keywords! Blogging also gives you a way to connect with others in your business community and makes customers feel like you are reaching out to them in a friendly, useful manner without just being sold to. Not only that, but you can start to build a network with other bloggers to promote your product or to be a guest writer on their site.

In Part 2 of our blog series, “What is Content Marketing?” we will discuss the second important element of Content Marketing: Sharing relevant content through social media marketing.  

 

1 http://contentmarketinginstitute.com/what-is-content-marketing/

2 http://socialmediatoday.com/irfan-ahmad/2443541/tips-developing-solid-blogger-outreach-strategy-infographic

The Power of a Friendly Brand

The Power of a Friendly Brand

In the past an authoritative voice had the power to drive sales. Those of us above 35 all remember  “4 out of 5 dentists recommend Trident for patients that chew gum.” The advent and popularization of social media sites like Facebook, Twitter, YouTube, and Instagram have changed the way companies communicate their brand message. Now, the most successful brands are the ones who get “friendly” with their audience. Consumers want to see photos of the faces behind the brands, they want stories that inspire, and they want brands that give back. If you aren’t communicating in this way, you are probably losing out on a large part of your market share.  Here are 5 tips on how to get friendlier with your customers and future customers:

1.  Have a plan

You need to devise a comprehensive marketing and public relations strategy. Plan out your goals, how you want the company voice to feel and sound, and who are the faces of the brand.

2.  Use social media

There are so many social media avenues available to reach customers in a seemingly one-on-one manner. Decide on which ones best suit your company needs and then go for them full-force. Don’t spread yourself too thin and then not monitor or interact on those avenues or you will lose the value of your efforts.

3.  Encourage earned media

Studies show that people value “earned media” as much as paid media and see this as real. Have people like your message, share, post, rate, etc.

4.  Form mutually beneficial partnerships

Align yourself with strategic business alliances. These alliances can help you get your product in front of new audiences and will help you look like you are a community friendly company.

5.  Keep interacting

This is an on-going relationship with your audience. While you might revise the marketing plan to keep it fresh, consistency is the key. We suggest having an in-house staff member dedicated to interactions and public relations or hire it out (often the more cost-effective option). But make sure, you have eyes and ears out there daily.

Make your brand’s PR and marketing goal for the year very clear: Get real and get friendly. If you consciously make your company’s brand approachable, the viral impact will be well worth the effort it takes.

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