Social Media Tip: Celebrate Wins
The #1 reason most people “unfriend” someone on Facebook is because of offensive comments. Can you guess the #2 reason? Well, according to NM Incite (click here for more compelling Facebook usage facts), it’s because they feel they are being sold products. Based on this research data, I think it’s safe to say people do not want to see negative or offensive comments nor do they want to be constantly sold.
Most people tend to seek out relationships that are positive, and this includes their social media contacts. Your friends, family, co-workers and bosses (let’s face it, pretty much everyone you come in contact with) are tuning in and checking their news feed as often as they do because they enjoying seeing their friend’s and families’ activities or they are gathering news and other relevant information. You may notice that your social media sphere of influence is sharing things they find funny or important to them.
Your company’s social media account is a way to communicate your brand and to grow your client base. Social Media gives you a chance to spotlight your company’s wins and culture in a non-selling, un-promotional way. It’s PR that has a great ROI.
Let’s take a look at how Red Cap Plumbing sets up their social media posts:
In the first photo, their post celebrates their employee, gives him kudos for his professionalism, and pokes fun at a possible inflammatory situation. In the next post, Red Cap Plumbing celebrates their customer. They understand the importance of fun and relevant posts! Their audience probably feels good vibes from the company and will be more likely to support their business. Red Cap has figured out how to interact in a positive way that is interesting to the audience about a service that is essentially, not interesting.
Benefits of Celebrating Your Wins on Social Media:
Makes you look successful – You can celebrate the smallest of victories like Red Cap did for their employee in the example above. It will help you to recognize the weekly achievements as well as the longer term strategies accomplished.
Internal motivation – The positive will encourage sharing and interaction with your employees. People love positive recognition!
Generates press and opportunities – Focusing on achievements will help you hone in on what is worth sharing with the media and press in your area.
Focuses on the positive – It helps you to create a company culture that is always looking for the positive. Positive work environments correlate to increased happiness and productivity within your company.
Inspires other marketing materials – These posts might become the inspiration for other more traditional channels of marketing.
Your company’s Facebook page is your chance to share your brand’s message on a daily basis. Start celebrating your wins and you will see the power of social media.