Digital Marketing Firm

Playbook Public Relations, LLC – The Premier Digital Marketing Firm

It’s been a wild ride this week for Facebook (FB).   The company’s IPO had Wall Street and investors buzzing.  On May 15th (two days before the before IPO) General Motors (GM) the largest auto manufacturer in the world, announced that it would no longer spend advertising dollars on Facebook’s paid advertising.  The reason?  GM’s marketing department believes that Facebook advertising does not work.   Last year GM’s marketing team spent $10 million dollars on Facebook’s paid advertising.  Was this an ominous foreboding for Facebook?  Since the initial IPO on May 18th FB shares have plummeted by 19%.

However, it should be noted that marketing industry insiders question the timing of GM’s announcement.  Apparently, a few months ago Facebook representatives criticized GM’s marketing department for allowing multiple marketing firms to manage their Facebook advertising.   This suggests that GM’s marketing department intentionally withheld its decision to announce its departure from Facebook’s paid advertising.

GM still believes in digital advertising, and it will remain a part of GM’s overall marketing strategy.  In fact, GM’s marketing department spent $300 million on digital advertising in 2011.  GM will continue to promote its brands on the company’s various Facebook Fan pages.  The $10 million spent on Facebook paid ads is a drop in the bucket for GM but a blow to the effectiveness of Facebook’s paid advertising reputation.

Facebook’s paid ads appear on the right side of the page.  Every time a user navigates to a new page different two things can happen:  one, different ads appear or two, the same ads follows the end user.  Facebook ads are targeted based on the demographic information provided by user’s profile.

Team Playbook combines decades of advertising experience  with the latest trends in new media marketing and digital solutions. See why our people make the difference.

We look forward to creating a Playbook for your business!

 



Components of Great Website Design

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Components of Great Website Design

Anyone over the age of 30 can remember picking up a big yellow telephone book and leafing through the pages to find a business. In fact, the Yellow Pages were the only way many businesses advertised at all. The phonebook had an amazing 100-year run, but now it’s over. The fact of the matter is that in 2014, we laugh at the prospect of picking up a phone book to find what we need. Today, the majority of people seek out new products and services through the Internet, and more than 65% do so on mobile devices. Every age demographic is online and using Bing, Yahoo or Google to find what they need. It’s important for a business’ website to be attention grabbing, easy to maneuver, and visually memorable. Website design is an art. Designers create the web art to attract people and ensure their brand is remembered. When it comes to website design, here are a few things to remember:

 Aesthetic Design

People look at the design first. Colors are important when it comes to the design. Specific colors give off different ‘vibes’ to consumers. For example, brighter colors tend to give potential consumers a feeling of excitement while darker colors have a relaxing effect. Designers chose color schemes depending on how they want their potential consumers to respond.

 Attention to Detail

High contrasts between the background and page color will draw the consumer and make the text more readable. The colors a consumer sees first affect the emotions they feel and where their attention should be. Paying attention to even the smallest details on your website could make or break your consumers’ online experience.

 Content is King

Content is obviously incredibly important when people dive beyond the visuals of the website. It needs to be tight and to the point. People have no patience for long-winded paragraphs. The website should highlight the most important messages to assist the needs of your consumer. Think, if you were them, what would you want to know? Also, using search engine optimization techniques (SEO) helps ensure your content is reaching the greatest number people that are interested in your product or service. Everybody is on the go so make sure your site is reaching these people in a beautiful and effective way.

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