Website Design & SEO Services- LCS Stone Care

L.C.S. Stone Care’s website needed an over haul.  Aesthetically, their old site looked good, but it had some serious design problems.  Most business owners do not know that flawed website design can be a factor in poor “Search” results on Google, Bing and Yahoo!  Playbook Public Relations, LLC (PBPR) understands that great Search Engine Optimization (SEO) begins with effective website design and website content.  How does website design and website content affect SEO negatively?  Well, one factor that negatively affected L.C.S. was that all of their website headers were built headers in Adobe Flash (Flash).  Google’s search engine cannot read Flash, so if Google can’t read who you are and what you do quickly, it will negatively affect your search ranking.  PBPR was able to take the website design elements they liked from their old site and recreate them in a “Search Engine Friendly” customized WordPress website.  L.C.S. had their new WordPress website up and running in three short weeks.  To the naked eye nothing had changed, but internally, everything had changed…for the better.

This first step in executing a SEO strategy for L.C.S. was redesigning/recreating their old website.  Next, we rewrote their meta titles and much later their meta tags.  Google does not like too many changes too quickly, therefore, we held off on changing all the meta title and tag information at once.  We continue to write keyword focused blogs, and do back end submissions at a feverish pace.  The results?  In three months time, we have helped L.C.S. dominate the search terms for their industry on a local level.   As of this writing, we have them ranked as high as the 7th position on Google, nationally, for “terrazzo” related keywords.  Now old and new clients are able to find them near the top of Google’s, Bing’s, and Yahoo!’s search engines.  L.C.S. Stone Care is able to track their amazing progress with PBPR’s easy to read weekly Keyword Ranking Reports.

PBPR loves helping our clients achieve their marketing goals.  By the way, if you are looking for terrazzo restoration or marble or travertine polishing, you should have no problem finding L.C.S. on Google, Bing or Yahoo!

Importance of Website Design

Importance of a Website Design

There is little doubt that search engines have replaced the Yellow Pages. If consumers want to find a business, even just a business’ phone number, they are searching on the Internet.  Search engine usage is not limited to the computer savvy; consumers from 10 years old to 80 years old use the Internet on a daily basis.

Whereas, your business used to be one line in the phone book, now your business’ website is a visual presentation of your company’s vision, culture, and products and services.  Let’s face it, the marketplace demands instantaneous information, resulting in a less patient consumer.  Your website should immediately appeal to your potential customers.  A recent study conducted in Canada found that a business literally has milliseconds to grab a consumer’s attention before their minds forms an opinion*.  You should think of your website as a storefront.  What does your website say about your business?

Many businesses provide too much information that is lost on their potential client.  Information overload causes your “hook” or marketing message to become lost in a sea of information, resulting in your potential customer clicking off your site and looking at your competitor’s website.  Keep it simple! Don’t make your customer work to do business with you.  Your potential customers want easy to useful information about your business and an easy way to contact you.  Think of shopping at the mall.  It’s always a better experience when you find what you are looking for and when you have helpful sales person.  Your website’s design and content is a key to customer conversions.

Website design is also very important.  If you walked into the grocery store and found the milk with the dog food, how would you feel?  Customers like things to make sense.  There is an expectation that the milk will always be with other milk items and that the dog food will be found in the pet care aisle.  People expect the same kind of shopping/information gathering experience at your website. Organized website design results in consumers clicking through to multiple pages on your website, thus they stay on your site longer.

Obviously, your website design should convey the culture and vision of your company.  Your website design should be simple, clear, and represent your company.  Since the majority of consumers are finding your website with their smartphone or tablet, make sure your website is mobile ready.  Some studies suggest that over 55% of all searches are done on mobile devices.  Further, bounce rates are close to 60% when a business’ website is not mobile responsive.  Isn’t it annoying when you constantly have to enlarge and scroll a non-mobile ready website?

If you are not sure if your site is mobile ready, give us a call.  We are the experts in website design, from content creation to mobile readiness. If you are not using technology to maximum your business outreach, you are falling behind. Playbook Public Relations, LLC can help you stand out from the crowd and attract more business this year with great website design.

Playbook Public Relations, LLC

*BBC News Jan 16th, 2006, http://news.bbc.co.uk/2/hi/technology/4616700.st

Website Design – Part-1 of 3

Website Design – First Impressions

Our three part Blog series will help you make the right first impression with great website design.

One of the meanings for the word impression is a “sensation”. Impressions have strong effect on our psyche, as they produce feelings on a sub-conscious and conscious level. Researchers from NYU found that we make eleven major decisions about one another within the first seven seconds of meeting. Our minds are quick to critique and judge whether we want to stay in this interaction or if we need an immediate exit strategy.

Part 1: How alluring is your homepage?

Your homepage has seven seconds to make either a positive or negative effect on your potential client. According to a recent study, 70% of people go online first to help them locate a business. Are you making the right impression?

Identify the goal of your website. Consumers want to know what sets you apart from your competitors. It is a good idea to convey your company’s mission statement and your brand’s philosophy. Make sure website design matches you company’s overall brand message.

Set the tone and image for your site. Think of your site as putting on clothes in the morning. Is your site saying shorts and flip-flops when a shirt and tie would make a better impression?

Add teasers to your homepage. Adding articles to keep your users informed is very important in order to keep users coming back to your website. Post updated related articles only displaying a portion for the viewer to read. If they more they can click “read more.”

Check back next Wednesday as we share Part 2 of our series, “First Impressions are Strong: Make Yours Rock”.

Website Design – Part 3 of 3

Part 3: Website Design – Connecting

So you have their attention, but are you making a connection? People like to feel like they are a part of something big. Having a compelling statement will draw your visitor in and entice them to take action further within your website.

Develop a connection. Visitors to your site should feel like they are part of your family (your brand). Ask your first time users to sign-up for an account, subscribe to newsletters, or share your site with others. Have the links available to do this directly on the homepage so you won’t risk losing visitors as they navigate throughout your website.

Be social! Blogging will help you connect with your customers. Blogs reinforce your company’s brand and your expertise in your industry. Update your events, new products, or any other relevant information religiously and encourage your visitors to stay connected through your company’s social media sites.

Search Engine Optimization (SEO). SEO is the most effective way to drive traffic to your website. Websites are ranked by design usability, the amount of relevant content, and social media activity. Every ‘like’ and ‘comment’ on social networks will help increase your search engine ranking. Your website design structure and the proper placement of high value keywords will help optimize your homepage and increase your search engine ranking. The goal is to keep visitors on your website, therefore, strategic website design is imperative. All good relationships are built on trust, so make sure visitors to your website can find the essential information they are looking for with quick, readily accessible, and functional hot-links.

Remember, people buy from companies they like and trust. Website design can strength or weaken your brand, make sure your website is an asset and not a liability.

We hope you have enjoyed our three part series on great elements of website design.

Website Design – Krewe Rugby

Krewe-RugbyKrewe Rugby needed a site overhaul, specifically with the ability to easily manage their own content, whether it  was photos, videos, documents or other information. We worked closely with them to make sure they were able to spread the word about Krewe to their friends and fans.

Digital Marketing Firm

Playbook Public Relations, LLC – The Premier Digital Marketing Firm

It’s been a wild ride this week for Facebook (FB).   The company’s IPO had Wall Street and investors buzzing.  On May 15th (two days before the before IPO) General Motors (GM) the largest auto manufacturer in the world, announced that it would no longer spend advertising dollars on Facebook’s paid advertising.  The reason?  GM’s marketing department believes that Facebook advertising does not work.   Last year GM’s marketing team spent $10 million dollars on Facebook’s paid advertising.  Was this an ominous foreboding for Facebook?  Since the initial IPO on May 18th FB shares have plummeted by 19%.

However, it should be noted that marketing industry insiders question the timing of GM’s announcement.  Apparently, a few months ago Facebook representatives criticized GM’s marketing department for allowing multiple marketing firms to manage their Facebook advertising.   This suggests that GM’s marketing department intentionally withheld its decision to announce its departure from Facebook’s paid advertising.

GM still believes in digital advertising, and it will remain a part of GM’s overall marketing strategy.  In fact, GM’s marketing department spent $300 million on digital advertising in 2011.  GM will continue to promote its brands on the company’s various Facebook Fan pages.  The $10 million spent on Facebook paid ads is a drop in the bucket for GM but a blow to the effectiveness of Facebook’s paid advertising reputation.

Facebook’s paid ads appear on the right side of the page.  Every time a user navigates to a new page different two things can happen:  one, different ads appear or two, the same ads follows the end user.  Facebook ads are targeted based on the demographic information provided by user’s profile.

Team Playbook combines decades of advertising experience  with the latest trends in new media marketing and digital solutions. See why our people make the difference.

We look forward to creating a Playbook for your business!

 



Components of Great Website Design

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Components of Great Website Design

Anyone over the age of 30 can remember picking up a big yellow telephone book and leafing through the pages to find a business. In fact, the Yellow Pages were the only way many businesses advertised at all. The phonebook had an amazing 100-year run, but now it’s over. The fact of the matter is that in 2014, we laugh at the prospect of picking up a phone book to find what we need. Today, the majority of people seek out new products and services through the Internet, and more than 65% do so on mobile devices. Every age demographic is online and using Bing, Yahoo or Google to find what they need. It’s important for a business’ website to be attention grabbing, easy to maneuver, and visually memorable. Website design is an art. Designers create the web art to attract people and ensure their brand is remembered. When it comes to website design, here are a few things to remember:

 Aesthetic Design

People look at the design first. Colors are important when it comes to the design. Specific colors give off different ‘vibes’ to consumers. For example, brighter colors tend to give potential consumers a feeling of excitement while darker colors have a relaxing effect. Designers chose color schemes depending on how they want their potential consumers to respond.

 Attention to Detail

High contrasts between the background and page color will draw the consumer and make the text more readable. The colors a consumer sees first affect the emotions they feel and where their attention should be. Paying attention to even the smallest details on your website could make or break your consumers’ online experience.

 Content is King

Content is obviously incredibly important when people dive beyond the visuals of the website. It needs to be tight and to the point. People have no patience for long-winded paragraphs. The website should highlight the most important messages to assist the needs of your consumer. Think, if you were them, what would you want to know? Also, using search engine optimization techniques (SEO) helps ensure your content is reaching the greatest number people that are interested in your product or service. Everybody is on the go so make sure your site is reaching these people in a beautiful and effective way.

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