About Us

Tampa Bay Business Journal's Best of the Bay Since 2013

Playbook Public Relations is full-service public relations and marketing firm with a diverse portfolio of clients including transportation innovators like the Tampa Hillsborough Expressway Authority and Real Estate market leaders like Smith & Associates Real Estate.

Playbook Public Relations has been recognized by Tampa Bay Business Journal’s “Best of the Bay” award in 2013, 2014, 2016 and 2017. In 2017, Playbook Public Relations ranked #7 of the 56 businesses inducted into the USF Fast 56 by USF System President Judy Genshaft and USF Alumni Association Board of Directors Chair Jim Harvey.

USF Fast 56 companies are ranked by percentage of cumulative annual growth in revenue. An organization must have been in business for at least three years, have revenues of $250,000 or more for the most recent 12-month period, and be owned or led by a former USF student.

“I am thrilled Playbook was recognized by USF for our sustained growth and success. USF is the reason why I call Tampa Bay home. I moved down here when I was 18 years old with a golf bag and a dream to play on the LPGA. I had no idea my greatest joy in life would be serving my clients’ needs and helping them achieve their goals and succeed. I am grateful for our clients’ loyalty and confidence they have in our team,” said Sally Dee.

Sally has over ten years’ experience in project management with a comprehensive understanding of private and public partnerships, governmental service agencies, nonprofit corporations, and business to business and business to consumer organizations.


Free-flowing creative meetings where outside-the-box and original thinking are combined with experience and tried-and-true techniques to come up with the most effective campaign possible.


The Project Manager delegates aspects of the campaign to team members who begin development based on criteria agreed upon at the planning meetings


Part of the Development process includes testing campaign techniques and materials to make sure the project stays on a positive track.


Completed campaign materials are launched using website, social media, print and online advertising, press releases to major media, paid ads and search engine optimized processes.



Our Services

Our quality standards apply also in terms of service, technical expertise and advice. Our dedicated employees are happy to assist you with know-how and experience in your daily business.

Website Design and Management

Buying your domain, reliable hosting and designing a site centered around a basic “call to action” to get real results.

Event Management

We get down to the nuts and bolts of publicity events, business launches, new product introduction and special event pre-production and pre-publicity.

World-Wide Reach

Thinking Globally and Acting Locally is more important than ever, whether an online campaign or a local event or launch we can handle it.

Personal Interaction

Playbook Public Relations uses its close business relationships with the Tampa Bay business community and media to get your message out.

Social Media

Social media can influence positive press coverage and awareness or to fight back against negative publicity to get the truth out on your own terms.

Print Media

From conception to design and execution, we have the tools to create your convention displays, store standees, event tents or flags, flyers and billboards.

Web Graphics

We can design and brand your website with original, eye-catching graphics to attract viewers and make your site memorable and effective.

Press & Broadcast Media

Press releases and mentions in local papers, local news, magazines etc. is a cost-effective way of spreading awareness.

Crisis Communications

If crisis strikes, do you have a plan to deal with negative media attention? At Playbook Public Relations, we help businesses refine their message.

Search Engine Optimization

We will research the top searched keywords for your industry, then improve your website’s visibility and rankings on the Google, Bing and Yahoo! We consistently get our client’s websites ranked on page one. When consumers search, our clients get calls.

Public Relations

Our PR services include event planning & production, press releases, case studies, articles and press kits, press conferences & press tours, spokesperson procurement, community relations campaigns, crisis communications, public relations campaign evaluation.

Seeing Your Project Through

The earlier you involve Playbook Public Relations in your campaign the better we can use our experience and team skills to make your project a success.





We believe our work speaks for itself. Browse our most recent projects below.



  • PBPR does professional work and gets it done in a timely manner at a reasonable price. When we need a fix or a change, PBPR responds quickly (usually the same day) and gets our revisions right the first time, which saves us money!

    Scott Boardman, Partner, Law Firm of de la Grana | Boardman

    Scott Boardman, Partner, Law Firm of de la Grana | Boardman
  • From the conception meetings to the launch of our product, PBPR was there managing support, advertising graphics and logistics, press releases and dealing with the media, everything we needed, PBPR was there.

    Jacque Tarlton, Inventor, BeautyBit

    Jacque Tarlton, Inventor, BeautyBit
  • I spent years trying to find a company that understood the local market and had reasonable prices. I’ve had nothing but compliments about the site PBPR designed for us, which has provided the professional image that makes our company stand out from the competition.

    Lisa Maggiore, President, Lazarus Cleaning Systems, Inc.

    Lisa Maggiore, President, Lazarus Cleaning Systems, Inc.

  • PBPR created a super website that has increased our business dramatically. The hosting is great, the website always functional and I never even have to think about it. Thanks for a job well done under budget and inside the agreed upon time frame!

    Laurie Fabick, Business Manager, Point Drainage & Erosion

    Laurie Fabick, Business Manager, Point Drainage & Erosion

The Numbers


One Priority – To Serve Our Clients


100% Percent Commitment


High Fives Given


Cups of Coffee Consumed


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