Playbook is an award-winning public relations and marketing firm. Our comprehensive results-driven campaigns are ROI-proven and help garner attention, leading to bottom-line results. Playbook serves a diverse portfolio of clients, including transportation innovators like the Tampa Hillsborough Expressway Authority, real estate market leaders like Smith & Associates Real Estate, and the Altman Companies.

Our robust campaigns include strategic communications, public relations, marketing, digital strategies, social media, and grassroots outreach. Each Playbook account is managed by a team of professionals with the relationships and experience to deliver results.

We have the availability to deliver unparalleled media exposure for clients, considering ourselves an extension of your team, providing boots on the ground where needed, and overall operational recommendations on garnering the right kind of attention for your business.

Our team’s creative strategists and business storytellers go beyond producing flashy placements. Instead, we leverage our relationships and experience to develop strategic integrated marketing campaigns and PR campaigns with results that affect an organization’s return on investment.

Our fierce attention to detail means we help organizations stay on brand and communicate the best version of who they are – this is why we have built a strong portfolio of long-term clients, media contacts, and promotional partners. So they know we deliver on what we say—every time.

Playbook’s team, led by Sally Dee, brings over 30 years of experience in marketing strategy, public relations, and project management with a comprehensive understanding of private and public partnerships, governmental service agencies, nonprofit corporations, and business to business and business to consumer organizations.

Let us create a playbook for your business. Our team “wins” when our clients succeed.


Free-flowing creative meetings where outside-the-box and original thinking are combined with experience and tried-and-true techniques to come up with the most effective campaign possible.


The Project Manager delegates aspects of the campaign to team members who begin development based on criteria agreed upon at the planning meetings


Part of the Development process includes testing campaign techniques and materials to make sure the project stays on a positive track.


Completed campaign materials are launched using website, social media, print and online advertising, press releases to major media, paid ads and search engine optimized processes.


State of Florida

Women Business Certification (WBE)

Florida Department Of Transportation

Disadvantaged Business Enterprise (DBE)
Small Business Enterprise (SBE)

Port Tampa Bay

Small Business Enterprise (SBE)

Hillsborough County

Minority/Woman Business Certification (DWBE)
Small Business Registration (SBE)

City of Tampa

Women Business Enterprise (WBE)
Small Local Business Enterprise (SLBE)

Let Us Create A Winning Playbook For Your Business