Playbook Public Relations Team

Playbook Public Relations is a full-service PR & Marketing Firm. Playbook offers Public Relations, Crisis Communications, Social Media Management, Website Design, Content Marketing, Brand Creation, Traditional Marketing, Digital Marketing, and SEO services.

We strive to understand our clients’ needs thoroughly, strategically plan a course of action, and then effectively execute the strategy. Our team “wins” when our customers succeed.

Our goal is to help organizations maximize positive exposure in the markets they serve, improve their bottom line, and realize their revenue goals.

To guide us in this effort, we have established a strong set of values that are the philosophical foundation of our company.

Sally Dee

Sally is the principal and founder of Playbook Public Relations, LLC. She started her career as a professional golfer and played on the Asian, Futures, and LPGA Tour. She had five top-10 finishes on the LPGA Tour before she was forced to retire unexpectedly because of an elbow injury. While on tour, Sally always had a passion for the “business side” of golf. She acted as her own agent and created a successful marketing and branding strategy that helped secure endorsements with Callaway, Nike, Adidas, Titleist, Yes! Golf, Alpha Golf, AccuFlex Shafts, and Lacoste over the course of her career. READ MORE ABOUT SALLY DEE

Sarah Lesch

Sarah has a knack for understanding people. Thus, this skill translates into her uncanny ability to create messages that are clear, creative, and have widespread appeal. Sarah’s other duties include ensuring brand cohesiveness in social media and press relations, content building to reflect positive brand image, and monitoring all marketing outlines to analyze the effectiveness and assess opportunities. She has extensive expertise in PR & social media management with a comprehensive understanding of governmental service agencies, start-up business enterprises, and nonprofit corporations.

Grant Chungo

Grant was a Morning Meteorologist at CBS19 News and a previous morning anchor, reporter, meteorologist, and host Grant Chungo joined the Playbook Public Relations team as the Social Media Manager. Moving from Virginia working as a TV Meteorologist and growing a large social media following, Grant brings expertise in utilizing large data sets to perform competitive brand analysis, uncovering potential opportunities to improve the effectiveness of clients’ marketing and social media campaigns. While not at the office, Grant enjoys being social and meeting new people! Feel free to reach out through his social media platforms.

Maddi Baptiste

Maddi is a rising senior at the University of Tampa studying Advertising and Public Relations. She has been working at Playbook for well over a year as an intern for the team and is excited to continue with them full-time for the summer before returning to school. In addition to her studies, she serves as Vice President of Chapter Relations and Standards on the executive board of her sorority Alpha Chi Omega. This position has improved her leadership and communication skills which have helped her in her professional life.

Rachel Hillery

Rachel is a Public Relations Coordinator for Playbook. Coming from a large defense corporation, Rachel brings an in-depth understanding of communication between all sides of business within a vast network. As a dedicated and results-oriented professional, Rachel excels in strategic communication and enjoys building strong relationships. Rachel is highly skilled in crafting impactful press releases, coordinating successful media relations efforts, and bringing positive energy to the workplace!

Mike Wilhite

Graphic Designer | Web Design/Webmastering

Mike has 20+ years’ experience in professional web and UI design (HTML, DHTML, SHTML, XML, CSS, PHP, Javascript, jQuery, Flash, WordPress), graphic art and SEO, user interfaces for applications and programs.


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