Playbook Public Relations

Award-Winning Marketing & PR Firm
What We Do

About Us

Tampa Bay Business Journal's Best of the Bay Since 2013

Playbook is an award-winning public relations and marketing firm. Our comprehensive results-driven campaigns are ROI-proven and help garner attention, leading to bottom-line results. Playbook serves a diverse portfolio of clients, including transportation innovators like the Tampa Hillsborough Expressway Authority, real estate market leaders like Smith & Associates Real Estate, and the Altman Companies.

Our robust campaigns include strategic communications, public relations, marketing, digital strategies, social media, and grassroots outreach. Each Playbook account is managed by a team of professionals with the relationships and experience to deliver results.

We have the availability to deliver unparalleled media exposure for clients, considering ourselves an extension of your team, providing boots on the ground where needed, and overall operational recommendations on garnering the right kind of attention for your business.

Our team’s creative strategists and business storytellers go beyond producing flashy placements. Instead, we leverage our relationships and experience to develop strategic integrated marketing campaigns and PR campaigns with results that affect an organization’s return on investment.

Our fierce attention to detail means we help organizations stay on brand and communicate the best version of who they are – this is why we have built a strong portfolio of long-term clients, media contacts, and promotional partners. So they know we deliver on what we say—every time.

Playbook’s team, led by Sally Dee, brings over 30 years of experience in marketing strategy, public relations, and project management with a comprehensive understanding of private and public partnerships, governmental service agencies, nonprofit corporations, and business to business and business to consumer organizations.

Let us create a playbook for your business. Our team “wins” when our clients succeed.


Free-flowing creative meetings where outside-the-box and original thinking are combined with experience and tried-and-true techniques to come up with the most effective campaign possible.


The Project Manager delegates aspects of the campaign to team members who begin development based on criteria agreed upon at the planning meetings


Part of the Development process includes testing campaign techniques and materials to make sure the project stays on a positive track.


Completed campaign materials are launched using website, social media, print and online advertising, press releases to major media, paid ads and search engine optimized processes.


State of Florida

Women Business Certification (WBE)

Florida Department Of Transportation

Disadvantaged Business Enterprise (DBE)
Small Business Enterprise (SBE)

Port Tampa Bay

Small Business Enterprise (SBE)

Hillsborough County

Minority/Woman Business Certification (DWBE)
Small Business Registration (SBE)

City of Tampa

Women Business Enterprise (WBE)
Small Local Business Enterprise (SLBE)




Our Services

Our quality standards apply also in terms of service, technical expertise and advice. Our dedicated employees are happy to assist you with know-how and experience in your daily business.

Website Design and Management

Buying your domain, reliable hosting and designing a site centered around a basic “call to action” to get real results.

Event Management

We get down to the nuts and bolts of publicity events, business launches, new product introduction and special event pre-production and pre-publicity.

World-Wide Reach

Thinking Globally and Acting Locally is more important than ever, whether an online campaign or a local event or launch we can handle it.

Personal Interaction

Playbook Public Relations uses its close business relationships with the Tampa Bay business community and media to get your message out.

Social Media

Social media can influence positive press coverage and awareness or to fight back against negative publicity to get the truth out on your own terms.

Print Media

From conception to design and execution, we have the tools to create your convention displays, store standees, event tents or flags, flyers and billboards.

Web Graphics

We can design and brand your website with original, eye-catching graphics to attract viewers and make your site memorable and effective.

Press & Broadcast Media

Press releases and mentions in local papers, local news, magazines etc. is a cost-effective way of spreading awareness.

Crisis Communications

If crisis strikes, do you have a plan to deal with negative media attention? At Playbook Public Relations, we help businesses refine their message.

Search Engine Optimization

We will research the top searched keywords for your industry, then improve your website’s visibility and rankings on the Google, Bing and Yahoo! We consistently get our client’s websites ranked on page one. When consumers search, our clients get calls.

Public Relations

Our PR services include event planning & production, press releases, case studies, articles and press kits, press conferences & press tours, spokesperson procurement, community relations campaigns, crisis communications, public relations campaign evaluation.

Seeing Your Project Through

The earlier you involve Playbook Public Relations in your campaign the better we can use our experience and team skills to make your project a success.

Developer Services

Our community is constantly growing, with new developments popping up every day. Playbook Public Relations will utilize its community connections for developers hoping to expand their network to the City of Tampa.

Grassroots Outreach

With our close business and community relationships in the Tampa Bay area, Playbook Public Relations works to gain support from local businesses for projects that help to improve and grow our community to help your business and the city thrive.



We believe our work speaks for itself. Browse our most recent projects below.



  • PBPR does professional work and gets it done in a timely manner at a reasonable price. When we need a fix or a change, PBPR responds quickly (usually the same day) and gets our revisions right the first time, which saves us money!

    Scott Boardman, Partner, Law Firm of de la Grana | Boardman

    Scott Boardman, Partner, Law Firm of de la Grana | Boardman
  • From the conception meetings to the launch of our product, PBPR was there managing support, advertising graphics and logistics, press releases and dealing with the media, everything we needed, PBPR was there.

    Jacque Tarlton, Inventor, BeautyBit

    Jacque Tarlton, Inventor, BeautyBit
  • I spent years trying to find a company that understood the local market and had reasonable prices. I’ve had nothing but compliments about the site PBPR designed for us, which has provided the professional image that makes our company stand out from the competition.

    Lisa Maggiore, President, Lazarus Cleaning Systems, Inc.

    Lisa Maggiore, President, Lazarus Cleaning Systems, Inc.

  • PBPR created a super website that has increased our business dramatically. The hosting is great, the website always functional and I never even have to think about it. Thanks for a job well done under budget and inside the agreed upon time frame!

    Laurie Fabick, Business Manager, Point Drainage & Erosion

    Laurie Fabick, Business Manager, Point Drainage & Erosion

The Numbers


One Priority – To Serve Our Clients


100% Percent Commitment


High Fives Given


Cups of Coffee Consumed

Let Us Create A Winning Playbook For Your Business