Hashtags Are Here to Stay
Justin Timberlake and Jimmy Fallon’s clip on hashtags is really #LOL funny and totally #CLASSIC!
Seriously, hashtags are here to stay, and in all types of social media and marketing. Google+, Twitter, Facebook, Instagram, Pinterest all show increased engagement in posts when hashtags are used. They may not be a part of how we speak, but they are a part of how we speak and search in the social media world. TIP: Don’t overdo the hashtags, research shows posts with more than two hashtags actually will drop your end-user engagement by 17%.
Playbook Takeaway:
Always make sure your social media posts have 1-2 relevant hashtags. Why? Because that’s how people are searching for things they need or interest them. Twitter studies show using #hashtags in your tweets increase engagement by two-fold. When you use them people who aren’t following you or aren’t your fan/friend can search the hashtag used and find your content, thereby, potentially increasing your exposure to millions of social media users. For example, if I am looking for pictures and posts related to the USF Bulls football game I would search #USFBULLS or #usfbulls in the hashtag section of Instagram and then I would find all the post related to that search. TIP: Be aware that #capitalizationmatters!
When designing your social media plan for the month, consider the possible hashtags you will be using. Tagboard is a good site for researching what is being posted with certain hashtags. TIP: Try visiting sites like Hashtags.org, RiteTag and Hashify to research what’s trending or to get feedback on the hashtags you plan to use.You may also research what hashtags competitors or experts in your field are using to help grow and inform your hashtag list.
Please contact the social media experts at Playbook and let us help you grow your business and revenues!
