Components of Great Website Design
Anyone over the age of 30 can remember picking up a big yellow telephone book and leafing through the pages to find a business. In fact, the Yellow Pages were the only way many businesses advertised at all. The phonebook had an amazing 100-year run, but now it’s over. The fact of the matter is that in 2014, we laugh at the prospect of picking up a phone book to find what we need. Today, the majority of people seek out new products and services through the Internet, and more than 65% do so on mobile devices. Every age demographic is online and using Bing, Yahoo or Google to find what they need. It’s important for a business’ website to be attention grabbing, easy to maneuver, and visually memorable. Website design is an art. Designers create the web art to attract people and ensure their brand is remembered. When it comes to website design, here are a few things to remember:
Aesthetic Design
People look at the design first. Colors are important when it comes to the design. Specific colors give off different ‘vibes’ to consumers. For example, brighter colors tend to give potential consumers a feeling of excitement while darker colors have a relaxing effect. Designers chose color schemes depending on how they want their potential consumers to respond.
Attention to Detail
High contrasts between the background and page color will draw the consumer and make the text more readable. The colors a consumer sees first affect the emotions they feel and where their attention should be. Paying attention to even the smallest details on your website could make or break your consumers’ online experience.
Content is King
Content is obviously incredibly important when people dive beyond the visuals of the website. It needs to be tight and to the point. People have no patience for long-winded paragraphs. The website should highlight the most important messages to assist the needs of your consumer. Think, if you were them, what would you want to know? Also, using search engine optimization techniques (SEO) helps ensure your content is reaching the greatest number people that are interested in your product or service. Everybody is on the go so make sure your site is reaching these people in a beautiful and effective way.
