Playbook is an award-winning PR and marketing firm delivering ROI-proven, results-driven campaigns. We work with a diverse portfolio of clients, including the Tampa Hillsborough Expressway Authority, Smith & Associates Real Estate, and The Altman Companies, crafting strategies that elevate brands and impact bottom lines.
Our expertise spans strategic communications, public relations, marketing, digital strategies, social media, and grassroots outreach. Acting as an extension of your team, we provide unmatched media exposure, operational insights, and boots-on-the-ground support to drive the attention your business deserves.
Led by Sally Dee, with over 30 years of industry experience, our team combines creativity and strategy to develop integrated campaigns that align with your goals and deliver measurable results. Let us create a winning playbook for your success.
Brainstorming
Free-flowing creative meetings where outside-the-box and original thinking are combined with experience and tried-and-true techniques to come up with the most effective campaign possible.
Development
The Project Manager delegates aspects of the campaign to team members who begin development based on criteria agreed upon at the planning meetings
Testing
Part of the Development process includes testing campaign techniques and materials to make sure the project stays on a positive track.
Launch
Completed campaign materials are launched using website, social media, print and online advertising, press releases to major media, paid ads and search engine optimized processes.
Certifications
State of Florida
Women Business Certification (WBE)
Florida Department Of Transportation
Disadvantaged Business Enterprise (DBE)
Small Business Enterprise (SBE)
Port Tampa Bay
Small Business Enterprise (SBE)
Hillsborough County
Minority/Woman Business Certification (DWBE)
Small Business Registration (SBE)
City of Tampa
Women Business Enterprise (WBE)
Small Local Business Enterprise (SLBE)
