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08 Apr 2017
Blog, Branding, Business Advice, Content Marketing, marketing advice, Public Relations, Social Media Permalink

Social Media Tip- #SharetheGood

April 8, 2017

Social Media Tip #SharetheGood

#SharetheGood

Social Media Tip – #SharetheGood

Social media can get a bad rap. We blame social media for the declining social skills of our children, for keeping people plugged into their computers for hours of their free time and a whole slew of other problems that could be caused by the advent of social media.

But it can also be a tool for a whole range of positive things. Within minutes, people can connect to their family and friends that are continents away to share photos and stories of their lives. People share their favorite experiences, their favorite quotes, their accomplishments and their dreams.

This sharing of the “good” has given rise to what BlogSpot terms, Human to Human Marketing. Companies that use Human to Human Marketing make their messaging and images personal, conversational, and inspiring. This approach often creates consumers that feel more brand loyalty and “closer” to these brands.

Can a brand be your “friend”? On social media, it can. Your brand message can show up in their timeline right next to their best friend getting married and photos of their cousin’s new baby. Making sure your images and photos have the Human approach ensures that you get noticed and remembered.

Consider adding this approach to your marketing strategy this year, especially the social media plan. You can still sell your products with adding in a call-to-action in these posts. The call-to-action could be growing your email list, a targeted offer or direction to your website for increased traffic.

If you are ready to create a Human to Human Marketing plan, we can help, contact us today!

11 Mar 2017
Blog, Branding, Public Relations, SEO, Social Media, Website Design Permalink

Digital Marketing Firm

March 11, 2017

Playbook Public Relations, LLC – The Premier Digital Marketing Firm

It’s been a wild ride this week for Facebook (FB).   The company’s IPO had Wall Street and investors buzzing.  On May 15th (two days before the before IPO) General Motors (GM) the largest auto manufacturer in the world, announced that it would no longer spend advertising dollars on Facebook’s paid advertising.  The reason?  GM’s marketing department believes that Facebook advertising does not work.   Last year GM’s marketing team spent $10 million dollars on Facebook’s paid advertising.  Was this an ominous foreboding for Facebook?  Since the initial IPO on May 18th FB shares have plummeted by 19%.

However, it should be noted that marketing industry insiders question the timing of GM’s announcement.  Apparently, a few months ago Facebook representatives criticized GM’s marketing department for allowing multiple marketing firms to manage their Facebook advertising.   This suggests that GM’s marketing department intentionally withheld its decision to announce its departure from Facebook’s paid advertising.

GM still believes in digital advertising, and it will remain a part of GM’s overall marketing strategy.  In fact, GM’s marketing department spent $300 million on digital advertising in 2011.  GM will continue to promote its brands on the company’s various Facebook Fan pages.  The $10 million spent on Facebook paid ads is a drop in the bucket for GM but a blow to the effectiveness of Facebook’s paid advertising reputation.

Facebook’s paid ads appear on the right side of the page.  Every time a user navigates to a new page different two things can happen:  one, different ads appear or two, the same ads follows the end user.  Facebook ads are targeted based on the demographic information provided by user’s profile.

Team Playbook combines decades of advertising experience  with the latest trends in new media marketing and digital solutions. See why our people make the difference.

We look forward to creating a Playbook for your business!

 



20 Feb 2017
Blog Permalink

Our Friend Charlie Hounchell

February 20, 2017

This past Sunday the Tampa Bay Community lost one of the good ones…make that one of the great ones. Charlie Hounchell was a renaissance man: he was a fashion model, a singer, a linguist (he spoke 3 languages fluently), a UF Law graduate, a MBA graduate from the world renowned Thunderbird School of Global Management, a Realtor, an entrepreneur, a community activist and one hell of a fun and happy guy.

Charlie was my friend and mentor. Although, I think if you asked Charlie he would have just said he was my friend. His beautiful smile and the twinkle in his eye always made my day or evening, as was often the case. Charlie had a way of making the people around him (including me) feel happy, confident and inspired.

I can’t recall if I ever shared with him just how big of an influence he had on my on my life recently, but I hope I did. About a year ago, sitting on one of the beds after Casa Nova’s annual Christmas party, he advised me (in a way that only Charlie could) to, “Go work for yourself and start your own thing! What the hell are you doing looking for a job? You got the talent Sal, and now, you got the credentials. Go do it, and don’t look back.” It was exactly what I needed to hear from someone I trusted and admired, in a way that made me feel empowered. He was so right. I have never been happier in my career, save a couple of 65’s I shot on the LPGA Tour, which were very few and far between.

Fast-forward about 6 or 7 months, and true to his earlier endorsement, Charlie hired me to design a website for his newest business venture: Florida Property Title, LLC, and then hired me again to help re-brand Florida Property Law, LLC and redesign the website. I am honored that I had the opportunity to work for Charlie in the last few months of his life, a life that, in my opinion, was cut far too short.

I guess I can smile because I know that Charlie will never age in my mind, or in the minds of any of his friends. I think he would have like that (the not aging part), and then he would have thrown his back and laughed, at the irony of it all. I love you Charlie and miss you already.

18 Feb 2017
Public Relations Permalink

The Law Firm of de la Grana | Boardman Offers Reward for Apryl Foster

February 18, 2017

Apryl Foster- Missing Since 2/12/15, last seen in Ybor City.

Playbook’s client the Law Firm of de la Grana | Boardman is joining the Gonzmart Family and Premier beverage in offering a $2500 Reward for Apryl Foster. This brings the total reward to $16,500 (Ulele $10,000 & Premier $4,00 DB $2,500) for information leading to finding Apryl Foster last seen in Ybor City on 2/12/15.

Law firm has been there 20 years. De la Grana Family, owners of De la Grana Tourist Agency has called Ybor City home since the early 1940’s.

“I am just very concerned. I have a daughter that age and I can’t fathom what parents are going through. Apryl seems like a wonderful person in every sense of the word, a thoughtful daughter who loves and communicates regularly with her parents, talented in many aspects of her life, and serious about her work and career. It’s just disturbing that this would happen in my community, my backyard, to such a responsible and kind young woman,” said Frank de la Grana.

If you have information about Apyrl Foster, please contact the Tampa Police Department immediately at (813) 231-6130.

Thank you. Our thoughts and prayers are with Apryl and her family. May she come home safely today.

17 Feb 2017
Blog, Business Advice, Content Marketing, marketing, marketing advice Permalink

Emotional Appeal Marketing

February 17, 2017

Emotional Appeal Marketing

Budweiser_dog_superbowl_ads_2015Did you notice something different about this year’s Super Bowl commercials? I did. They were decidedly less jovial.  Instead of getting laughs, the majority of the commercials focused on pulling your heart strings and creating an emotional response. Even most of the male-targeted commercials appealed to the sensitive man that cared about his family and wasn’t afraid to be a nurturing part of the home life. I like to call it “Sensitivity Marketing” and the fact that this kind of advertising dominated the Super Bowl shows us the Millennials have not only arrived but are major influencers to mainstream media!

With the advent of social media and the ability for consumers to have brand information on a daily basis, the marketing messages have softened and become more emotional. Millennials seem to connect with deep emotions and feelings. They don’t want to feel like they are constantly being sold a product. They want to buy a product because it “feels” right, maybe it is green-friendly or evokes good memories from their childhood, or the company is run by good people. This emotional appeal marketing strategy is effectively influencing purchasing decisions for both men and women.

Emotional Appeal Marketing uses a variety of techniques such as tone, lighting, color scheme, and mood to appeal to consumer emotions like empathy, sympathy, and happiness. This, in contrast to Rational Appeal Marketing, which attempts to prove the product’s quality and usefulness to the consumer by performing a product demonstration or citing facts.

According to Executiveboard.com, Emotional Appeal Marketing messages are twice as effective as Rational Appeal or promotional advertising.

The chart below highlights just how effective emotional marketing can be.

emotional marketing

According to Neuroscience Marketing, campaigns with purely emotional content performed about twice as well as the rational content approach, and those that were purely emotional did a little better those that mixed emotional and rational content.

Hiring a marketing company that understands how to make an authentic emotional campaign is key. Since the marketing firm should believe in your product and understand the emotional value, your potential customers will too. Emotional marketing increases brand loyalty and will help you build long-term relationships with your target audience.

What’s your marketing and PR strategy, and is it appealing to your target audience?

26 Jan 2017
marketing, Public Relations Permalink

Rasa-Lila Fest2014 Live on TV

January 26, 2017

rasa-lila-fest-yoga…

Rasa-Lila Fest is an annual yoga and healing arts festival that takes place every Fall in Odessa, FL. This Tampa Bay festival hosts a full schedule of yoga classes, kids activities, SUP, meditation, and music with overnight camping available.

We linked them up with WEDU’s Arts Plus program to share their story with the world. Here’s the link to the full
http://www.wedu.org/artsplus/#/cove/39cc4e4f-28a4-45a9-9a15-ebc1d36cce02

20 Jan 2017
Blog Permalink

Tampa Bay Based DDA Development Closes on Land in Downtown St. Petersburg

January 20, 2017

Fashionable, Urban Luxury Lifestyle Becomes a Reality at The Salvador

St. Petersburg, FL, January 20, 2015 — DDA Development closed on an acre of land in the heart of Downtown St. Petersburg today. The closing is the next step in the development of The Salvador, a Green-Certified 13-story luxury building located within the City’s Arts and Innovation District. Mesh Architecture, a local architectural firm and a St. Petersburg Pier design finalist, is collaborating with DDA Development on this project. The Salvador will complement the development activity already taking place within the Arts and Innovation District, near USF St Pete, the Mahaffey and the Dali, and will transform the block into a gorgeous, convenient, hip and energy efficient place to live.

“We were attracted to the neighborhood feel of this location. Residents are within walking distance to Publix, the hospitals, USFSP, the Dalí and Mahaffey Theater, and are just a few blocks from great restaurants like Z-Grille and Red Mesa Cantina. We are excited about everything happening in downtown St. Pete and are happy to be a part of making it a better place to live,” says Bowen Arnold, of DDA Development.

North Exterior Rendering with Home Views of Downtown St. Petersburg’s Skyline & The Pier

North Exterior Rendering with Home Views of Downtown St. Petersburg’s Skyline & The Pier

Downtown St. Petersburg continues to gain national media attention for its urban renaissance, spurred by its vibrant cultural center, culinary hotspots, and urban growth. Recently, The Huffington Post named St. Petersburg in their Top 5 Up-and-Coming U.S. Tourism Cities, saying, “With a celebrated museum devoted to Salvador Dalí and a revamped downtown that’s home to multiple craft breweries, the former retiree community of St Petersburg is boasting a younger energy that’s giving the Florida city a totally new vibe.”

Floor Plan B with Exterior Views on the North, East & West Sides & an Expansive Great Room

Floor Plan B with Exterior Views on the North, East & West Sides & an Expansive Great Room

About The Salvador

The Salvador provides a fashionable, urban luxury lifestyle with prices starting as low as $335,000 and ranging up to $1,400,000. One and two-bedroom condos range from 964 square feet to 1,810 square feet, and the pair of three-bedroom penthouses with approximately 2,500 square feet. All homes will come with Bosch stainless steel appliances; wine coolers, gas cooktops, European-style cabinets and wide plank engineered wood flooring. Luxury features of the building include an 11,000-square-foot amenity deck on the third floor, with a spa, heated saltwater pool, and a fire pit, along with a fitness center/yoga room. A two-story lobby offers a full-time concierge with a large seating and greeting area.

Smith & Associates Real Estate, the exclusive listing agency for The Salvador, with over 30% of homes sold to date. Site preparation and demolition will take place in the upcoming weeks followed by a groundbreaking ceremony scheduled for March.

About DDA Development:

DDA Development is a full-service development company with capabilities in investment, finance, asset management and construction. Based in Tampa, the firm focuses its efforts on developing residential buildings, primarily within the metropolitan Tampa Bay region.

For More Information:

The Salvador

http://www.thesalvador.com/

DDA Development

http://ddadevelopment.com/contact/

Smith & Associates

http://www.smithandassociates.com/about/

Mesh Architecture

http://www.mesh.ws/

13 Jan 2017
Blog, Branding, Public Relations Permalink

The Importance of Branding

January 13, 2017

The Importance of Branding

brand-building“Fundamentally, it’s not just about content. It’s about identity, relationships, and content,” said by Amit Singhal, vice president at Google. Branding is about intertwining these three ideas into one grand design to attract consumers. Companies use logos as an identifiable trait to help define a company. A company’s brand is the body and soul of a business.

Branding is vital to the survival and success of a business because it must be relevant with culture and cater to our society. Customers are attracted to a brand’s value and consistency, which creates customer loyalty with the brand. Not only do they respect and love their favorite brands, they also tell their friends. According to Nielsen, 92 percent of people trust recommendations from their peers and family more than other type of marketing. When a brand is well loved the company will continue to flourish because of their exceptional branding strategies.

As the world continues to evolve to a computer generated, paperless society consumers tend to pay more attention to branding when it’s placed in a social media standpoint. Not only is it easy, but it’s also the most effective method to get their brands superiority and information to the general public. Many consumers do their research before they commit to any particular brand, and they do that through blogs and sites such as Facebook and Twitter. When branding embraces their consumers they gain more than just capital they gain maximum potential for their company.

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