Celebrating Women’s History Month

March 20, 2024
March 20, 2024 Maddi Baptiste

Celebrating Women’s History Month

As Women’s History Month winds down, our hearts are filled with admiration and respect for the countless women who have shaped history, broken barriers, and paved the way for future generations. Women’s History Month is a time of celebration, reflection, and recognition of women’s remarkable contributions worldwide.

At Playbook Public Relations, we are proud to be a women-owned and run public relations firm dedicated to amplifying the voices and stories of our clients who are making a difference in their communities and industries. 

Founder and CEO Sally Dee is a prime example of what we celebrate for Women’s History Month as a successful business owner who contributes significantly to her community. 

Her road to success, however, was dynamic. Sally, a three-time Academic All-American, attended the University of South Florida, where she played for the nationally-ranked women’s golf team and graduated Cum Laude in 1994 and then set off for a career on the LPGA tour.

On the LPGA Tour, Sally had five top-10 finishes before an elbow injury cut short her career. While playing on tour, Sally always had a passion for the “business side” of golf. She acted as her own agent and created a successful marketing and branding strategy that helped secure endorsements with Callaway, Nike, Adidas, Titleist, and Lacoste over the course of her career.

After golf, she worked for two Fortune 500 companies, then went back to school and graduated with an MBA from USF in 2011. Sally founded Playbook Public Relations in 2012. Playbook Public Relations is a full-service public relations and marketing firm with a diverse portfolio of clients and continues to grow each day.

Another crucial team member at Playbook is Sarah Lesch, VP of Operations & Strategic Communications. She has a knack for understanding people. Thus, this skill translates into her uncanny ability to create messages that are clear, creative, and have widespread appeal. She has extensive expertise in PR & social media management with a comprehensive understanding of governmental service agencies, start-up business enterprises, and nonprofit corporations.

Rachel Hillery is the newest member of the team as a Public Relations Account Executive. Coming from a large defense corporation, she brings an in-depth understanding of communication between all sides of business within a vast network. As a dedicated and results-oriented professional, she excels in strategic communication, enjoys building strong relationships, and brings positive energy to the workplace.

This month serves as a reminder of our progress and the work that still lies ahead for women. It is a call to action to continue advocating for gender equality, amplifying diverse voices, and creating opportunities for women to thrive in all aspects of life.

As a women-led firm, we understand the importance of representation and empowerment. We are committed to using our platform to uplift and support women-owned businesses, organizations, and initiatives driving positive change in the world.

Join us this Women’s History Month as we celebrate women’s strength, resilience, and achievements everywhere. Let’s continue to write history together and inspire future generations of trailblazers.

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