Organic traffic is integral to a brand’s online presence and success. Organic traffic is when people visit a brand’s website through search engines like Google. People often come across websites through keywords and social media accounts. Read this blog to learn how to increase your brand’s organic traffic.
- Audience Research
Your audience is one of the most critical things to research in order to increase organic traffic. By examining your audience, you will better understand their preferences and motivations online.
To research your audience, it’s critical to partake in primary, secondary, qualitative, and quantitative research. The primary research, which is conducting research yourself from direct sources, will come first. This could include interviews, surveys, or focus groups. Then, you will want to focus on secondary research, which analyzes data that already exists and is published. This may come from websites, industry reports, and other public sources. Secondary research will usually act as an overview of the topic that supports what was already found in the primary research.
The primary and secondary research should be both qualitative and quantitative. Qualitative research looks at the behaviors of those focused on and analyzes their opinions and feelings. Quantitative research focuses on being more numerical to find patterns in the data collected. These patterns often highlight trends and relationships to understand your audience’s motivations.
- Keyword Research
Another one of the most important things to research to increase organic traffic is keywords. By researching relevant keywords, you will understand what audiences are searching to help boost your SEO.
There are two types of keywords: short-tail and long-tail. Short-tail keywords consist of only 1-2 words, while long-tail keywords are longer phrases. For example, let’s say you are a coffee shop; a short-tail keyword would be “coffee,” and a long-tail keyword would be “best coffee shops near me.” So, to increase organic traffic, focusing on long-tail keywords may be more beneficial because they are more specifically catered to your brand.
Knowing the right keywords to use can be overwhelming when there are hundreds of options. However, the best ones will have a low difficulty score and bring in high traffic. Keyword difficulty means how challenging it will be to rank for that keyword; traffic is how much volume is coming in searching that keyword. Therefore, if a keyword doesn’t appear for many other sources but brings you a lot of traffic, that is the best option for your brand.
- Monitor Competitors
Another way to get ahead and increase traffic is to look at what your competitors are doing. What has or hasn’t been working for them? Looking at the keywords, they use can inspire you or show you what to avoid.
To begin your competitor research, a good place to start is to look at their online presence and analyze their website traffic, social media presence, and other online marketing efforts. From there, identify their strengths and weaknesses across all their platforms to influence your strategy.
- Utilize Social Media
Today, social media is one of the first places audiences will go when looking into a brand to develop a relationship. So, creating a solid social media presence is critical in increasing organic traffic.
To develop the most effective strategy to bring in traffic, consider your target audience and research the platforms they are most active on and the content they engage with most. Then, do the same for your competitors. This will allow you to get the most out of your accounts.
Once you have a solid social media presence, maintain it well with an effective strategy. A good strategy includes sharing relevant content and building relationships with your audience. Your goal is to get audiences to visit your page and interact, so creating content they care about is crucial to increase traffic.