It is important to remember that social media is just as powerful a PR strategy as a press release or any other traditional approach, if not more powerful. That is why it is crucial to have a strategic social media strategy to create the audience you want and send out the right message.
These tips are a great place to start when thinking about building your social media strategy.
- Consistency is Key
The best thing you can do for your brand is to be consistent, especially in social media. In social media, it is crucial to be consistent with how frequently you post and how you present the brand voice and messaging style. Keeping your content regularly, in the beginning, may be difficult if you do not see results immediately; however, in the long run, it will pay off.
This consistency allows your brand to develop an established tone and voice that sets it apart from competitors. It also gives you the benefit of a clean and organized feed aesthetic, and your followers will know what to expect.
- Engage in Conversations
Social media is about being social, so engage with your audience! It’s no longer enough to post content and move on. You need to interact with your followers and participate in honest conversations. Audience engagement is a great way to humanize your brand as long as it maintains your brand tone and helps build a community.
Once a community is established through social media, it opens doors for a loyal customer or fan base. Your audience will become more likely to share your content on their platforms and like or comment on your content which is excellent for the algorithm.
- Utilize Video Content
Video content is quickly becoming the leading form of content for audience engagement on social media, and it doesn’t seem to be going away any time soon. With the rise of TikTok and Instagram Reels, brands are quickly hopping on that trend.
Keeping up with current trends and the latest technology is essential for video content. Videos are an excellent opportunity to show how your products work, interview employees, send out messages from CEOs, and so much more. Videos are where you can get creative.
- Highlight Testimonials and Case Studies
Social media is perfect for showing off what you’re doing and accomplishing. Showcasing third-party testimonials give your brand credibility and make it trustworthy. Establishing credibility is vital to keep existing followers loyal and gaining new ones.
- Showcase your Employees
The people who make up your business are your most important asset. So, posting about them often or posting their accomplishments is a great way to humanize your business and develop a positive company culture.
For instance, you could post an employee’s “day in the life” each month or give them shoutouts whenever they receive an award. This helps build a relationship between followers and the company and boosts employee morale around the office.