Tampa Hillsborough Expressway Authority (THEA) Awards Marketing & Communications Contract to Playbook Public Relations

September 8, 2020 Sally Dee

Tampa Hillsborough Expressway Authority (THEA) Awards Marketing & Communications Contract to Playbook Public Relations


Tampa, Fla., – Playbook Public Relations, was awarded the marketing and communications contract with the Tampa Hillsborough Expressway Authority (THEA). The term of the contract is three years with an option for THEA to renew a one-year extension for another two years. 

Playbook’s team brings experience in marketing strategy, public relations, and project management. The company has won numerous awards, including Small Business of the Year from the South Tampa Chamber of Commerce, the Tampa Bay Business Journal’s Best of the Bay, and for the last three years, USF’s prestigious Fast 56 honors. 

Playbook was part of the team that spearheaded the Agency’s grassroots communications and outreach strategy. Notable award-winning campaigns include outreach for the Selmon Extension and “Shop Gandy!”, THEA Connected Vehicle Pilot Program, and the Deputy Kotfila Memorial Dog Park along the Selmon Greenway. 

“THEA is an economic driver for our region, building projects that enhance neighborhoods and helping our community prepare for Tampa Bay’s anticipated growth,” says Dee. “It’s an honor to serve an organization that embraces cutting-edge technology and is committed to enhancing the mobility of our region. We are excited to help THEA tell its story.”

With extensive knowledge of THEA’s current projects, Playbook will leverage every multimedia opportunity available to bring public awareness to THEA’s $1 Billion six-year work plan. 


About Playbook Public Relations

Playbook is a certified Small Business Enterprise and Women-Owned Enterprise. It offers award-winning public relations and marketing services. The company’s comprehensive results-driven campaigns are ROI-proven and help garner attention that leads to bottom-line results for its clients. Playbook’s robust campaigns include Public Relations, Marketing, Digital Strategies, Social Media, Influencer Relations, and the development of Strategic Alliances and Promotions. Each Playbook account is managed by a team of seasoned professionals with the relationships and experience to deliver results. For more information please visit, playbookpublicrelations.com.

About THEA

The Tampa Hillsborough Expressway Authority (THEA) is a public agency of the state, created by the Florida Legislature, to provide local, user-financed transportation services that reinvest customer-based revenues back into the Tampa Bay community. THEA owns and operates the Lee Roy Selmon Expressway, Brandon Parkway, Meridian Avenue, and the Selmon Greenway; designed and operates the world’s first reversible all-electronic toll road; and provides over 100,000 daily travelers with safe, reliable, and financially sustainable transportation solutions. For more information on how THEA is moving transportation forward, visit www.tampa-xway.com.


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