L.C.S. Stone Care’s website needed an overhaul. Aesthetically, their old site looked good, but it had some serious design problems. Most business owners do not know that a flawed website design can be a factor in poor “Search” results on Google, Bing, and Yahoo!
Playbook Public Relations understands that great Search Engine Optimization (SEO) begins with effective website design and website content. How does website design and website content affect SEO negatively?
Goodbye Flash, Hello WordPress
Well, one factor that negatively affected L.C.S. was that all of their website headers were built headers in Adobe Flash (Flash). Google’s search engine cannot read Flash, so if Google can’t read who you are and what you do quickly, it will negatively affect your search ranking. Playbook was able to take the website design elements they liked from their old site and recreate them in a “Search Engine Friendly” customized WordPress website. L.C.S. had their new WordPress website up and running in three short weeks. To the naked eye nothing had changed, but internally, everything had changed…for the better.
Meta Titles Matter
This first step in executing an SEO strategy for L.C.S. was redesigning/recreating their old website. Next, we rewrote their meta titles and much later their meta tags. Google does not like too many changes too quickly, therefore, we held off on changing all the meta title and tag information at once. We continue to write keyword-focused blogs, and do back end submissions at a feverish pace.
In three months’ time, we have helped L.C.S. dominate the search terms for their industry on a local level. As of this writing, we have them ranked as high as the 7th position on Google, nationally, for “terrazzo” related keywords. Now old and new clients are able to find them near the top of Google’s, Bing’s, and Yahoo!’s search engines. L.C.S. Stone Care is able to track their amazing progress with Playbook’s easy to read weekly Keyword Ranking Reports.
Playbook loves helping our clients achieve their marketing goals. By the way, if you are looking for terrazzo restoration or marble or travertine polishing, you should have no problem finding L.C.S. on Google, Bing or Yahoo!