Playbook’s Top 5 Social Media Tips

Playbook’s Top 5 Social Media Tips

social media

We are Social Media Experts

If you are a business owner, you probably struggle with the same dilemma as every other business owner: the amount of hours in the day. We certainly cannot manufacture a few extra hours into the day to accomplish more tasks, and we cannot ask our staff to work round the clock. So, the best business owners figure out how to be most efficient with their time.

Have you ever sat down to check your Facebook and then found yourself still scrolling the newsfeed an hour later? Social media can be a huge time waster, but social media is PR. It is a relatively cheap vehicle to relay and your company’s image and brand message to your target audience. There is no guarantee on this translates into immediate sales, but it effects how people feel about you and your brand. For this reason, many companies have opted for services that automate the social media portion of their marketing plan.

While the automated approach seems great and frees up manpower, it may not be wise. NPR recently tested the effectiveness of having a live person working their social media in real time versus their automated approach. They were shocked by the results. During the five days of manual updating, traffic to the NPR website increased by 45%. Twitter links tweeted by @nprnews were clicked on nearly 100,000 more times than links shared automatically in the previous week. Sounds like a compelling reason to lose the robot.

Here are Playbook’s “Top 5 Social Media Tips.” We hope they help bring NPR type results to your social media engagement.

1. Outsource

The #1 reason for outsourcing to a call center is that businesses do not have time to devote to the task of making and fielding calls. This approach makes sense in social media too. Marketing companies have account managers that are dedicated to servicing their client’s social media needs. They typically use a combination of a live person during office hours and then some degree of automation.

2. Give your posts a personal voice.

Your brand has a voice. Speak in that voice and make sure that your social media sounds like there is a real person that cares about them and the world posting.

3. Separate business and personal pages/ posts.

While people want corporate posts to be quirky and fun, they shouldn’t know everything about you. The smaller the business is; the easier this line is blurred. If you like to “party like a rockstar,” only a handful of potential clients will relate. The rest will be turned off and not want to do business with “Mr. Party Animal.” You also don’t want controversial posts on your company’s social media sites. It is usually better to save the controversial topics for your personal outlets.

4. Respond to all posts.

Social Media can cause PR nightmares, so it is important to respond to your audience’s posts and comments quickly. In order to so this, your business needs a point person who can respond in a pleasant and appealing manner. Put a crisis management protocol in place, so all “hot” topics are sent off to management or customer service department for further action.

5. Automate some of the social media experience.

While there is value to having a dedicated social media team, it may not be realistic. So, you will need to figure out how to automate a portion of the social media time while still allowing for personal connection. Hootsuite is a wonderful tool to help with automation.

What is the bottom line? You need to get personal and friendly when it comes to social media without stepping into the twilight zone of losing time. If you plan out your approach, get some help from marketing experts, you should be poised to navigate social media with maximum effectiveness.

PR & SEO – A Happy Marriage

PR & SEO – A Happy Marriage

clip art

PR & SEO – A Happy Marriage

First and foremost, PR has changed. Many business owners have a misconception that Public Relations (PR) is only a strategy for large companies, who can afford to spend big money to manage their brand. However, in reality, almost every kind of business needs a PR strategy. Today most of us do online research before we make a purchase. Search engines have leveled the playing field for small and medium size businesses to compete with large companies on a local level. Suddenly small businesses are visible on search engines and engaging with large audiences via their social media sites. The way your brand is represented on-line is modern day PR.

Effective PR strategies have these three components:

1) Brand Alliance – Your online presence represents your business in a way that matches your company’s mission and values.

2) Happy Customer Social Engagement: People are satisfied with their experience with your company and are sharing that message. Are you actively monitoring your social media sites to see how your customers really feel about your brand? This is called Online Reputation Management (ORM).

3) And perhaps most importantly, a Search Engine Optimization (SEO) strategy. Can consumers find you when they search online? If they can’t find you, they WILL find your competition! According to a poll by MarketShareHitsLink.com, over 61% of people use the Internet to research products before their purchase, and 75% of them won’t scroll past the first page of search results.1

So how does a PR campaign help your SEO efforts? Here are 4 reasons PR & SEO have a happy marriage:

1) Press Releases – Share your press release with a wire service and on your social media sites. This kind of sharing will increase traffic to your website and boost your site’s search engine ranking.

2) Blogging and Guest Blogging – Blogs are important because they allow you to share your expertise and become a trusted source of information and because they will help your SEO efforts. It is important to write a keyword-targeted blog on a frequent basis. If you are not a good writer, hire a company like Playbook who can take your ideas and formulate them in a meaningful way. We will also help you develop relationships with other bloggers and key social influencers, which give you the ability to share and expand voice.

3) Social Media Content – An effective social media strategy that produces quality content will help your SEO efforts.

4) Add a Press Section to Your Website – Keep a section on your site that you keep updating with all your press links, and everywhere you have been featured. These links will increase your SEO efforts. Google alert will help you keep track of all your press.

With over 131 billion searches per month on the web2, it is vital you get your company seen on-line. PR & SEO are cost-effective, long-term strategy to increase your visibility online and in the marketplace.

1 Interconnected World: Shopping and Personal Finance, 2012
2 Comscore, January 2010

Clients in the News

Clients in the News

WFLA News Channel 8

daytime rasa-lila-fest When Rasa-Lila Fest needed help marketing their event, we knew a comprehensive PR strategy would be vital to getting this local yoga and wellness festival noticed. By reaching out to our extensive list of media outlets, we were able to get festival founder, Nathan Bangs, featured in print, radio and TV. We combined this media coverage with a targeted email campaign, and our in-house graphic designer created a map and schedule of events for the festival attendees. nathan bangs

 

 

THE RESULT: The Rasa-Lila Fest  has already outsold last year’s ticket numbers, so now Nathan can focus on making the festival a great experience for attendees.

Find out more about Rasa-Lila Fest!

WFLA News Channel 8

Tampa Bay Based DDA Development Closes on Land in Downtown St. Petersburg

Fashionable, Urban Luxury Lifestyle Becomes a Reality at The Salvador

St. Petersburg, FL, January 20, 2015DDA Development closed on an acre of land in the heart of Downtown St. Petersburg today. The closing is the next step in the development of The Salvador, a Green-Certified 13-story luxury building located within the City’s Arts and Innovation District. Mesh Architecture, a local architectural firm and a St. Petersburg Pier design finalist, is collaborating with DDA Development on this project. The Salvador will complement the development activity already taking place within the Arts and Innovation District, near USF St Pete, the Mahaffey and the Dali, and will transform the block into a gorgeous, convenient, hip and energy efficient place to live.

“We were attracted to the neighborhood feel of this location. Residents are within walking distance to Publix, the hospitals, USFSP, the Dalí and Mahaffey Theater, and are just a few blocks from great restaurants like Z-Grille and Red Mesa Cantina. We are excited about everything happening in downtown St. Pete and are happy to be a part of making it a better place to live,” says Bowen Arnold, of DDA Development.

North Exterior Rendering with Home Views of Downtown St. Petersburg’s Skyline & The Pier

North Exterior Rendering with Home Views of Downtown St. Petersburg’s Skyline & The Pier

Downtown St. Petersburg continues to gain national media attention for its urban renaissance, spurred by its vibrant cultural center, culinary hotspots, and urban growth. Recently, The Huffington Post named St. Petersburg in their Top 5 Up-and-Coming U.S. Tourism Cities, saying, With a celebrated museum devoted to Salvador Dalí and a revamped downtown that’s home to multiple craft breweries, the former retiree community of St Petersburg is boasting a younger energy that’s giving the Florida city a totally new vibe.”

Floor Plan B with Exterior Views on the North, East & West Sides & an Expansive Great Room

Floor Plan B with Exterior Views on the North, East & West Sides & an Expansive Great Room

About The Salvador

The Salvador provides a fashionable, urban luxury lifestyle with prices starting as low as $335,000 and ranging up to $1,400,000. One and two-bedroom condos range from 964 square feet to 1,810 square feet, and the pair of three-bedroom penthouses with approximately 2,500 square feet. All homes will come with Bosch stainless steel appliances; wine coolers, gas cooktops, European-style cabinets and wide plank engineered wood flooring. Luxury features of the building include an 11,000-square-foot amenity deck on the third floor, with a spa, heated saltwater pool, and a fire pit, along with a fitness center/yoga room. A two-story lobby offers a full-time concierge with a large seating and greeting area.

Smith & Associates Real Estate, the exclusive listing agency for The Salvador, with over 30% of homes sold to date. Site preparation and demolition will take place in the upcoming weeks followed by a groundbreaking ceremony scheduled for March.

About DDA Development:

DDA Development is a full-service development company with capabilities in investment, finance, asset management and construction. Based in Tampa, the firm focuses its efforts on developing residential buildings, primarily within the metropolitan Tampa Bay region.

For More Information:

The Salvador

http://www.thesalvador.com/

DDA Development

http://ddadevelopment.com/contact/

Smith & Associates

http://www.smithandassociates.com/about/

Mesh Architecture

http://www.mesh.ws/

Contact Us Today & Start Your Campaign