The Importance of Branding

“Fundamentally, it’s not just about content. It’s about identity, relationships, and content,” said by Amit Singhal, vice president at Google. Branding is about intertwining these three ideas into one grand design to attract consumers. Companies use logos as an identifiable trait to help define a company. A company’s brand is the body and soul of a business.

Branding is vital to the survival and success of a business because it must be relevant with culture and cater to our society. Customers are attracted to a brand’s value and consistency, which creates customer loyalty with the brand. Not only do they respect and love their favorite brands, they also tell their friends. According to Nielsen, 92 percent of people trust recommendations from their peers and family more than other type of marketing. When a brand is well loved the company will continue to flourish because of their exceptional branding strategies.

As the world continues to evolve to a computer generated, paperless society consumers tend to pay more attention to branding when it’s placed in a social media standpoint. Not only is it easy, but it’s also the most effective method to get their brands superiority and information to the general public. Many consumers do their research before they commit to any particular brand, and they do that through blogs and sites such as Facebook and Twitter. When branding embraces their consumers they gain more than just capital they gain maximum potential for their company.