The Importance of Blogging
An effective business blog has the potential to result in companies gaining, on average, a 55% increase in traffic. The more often you post, the more often Google indexes your site.
If you think of your website as your companies store front―windows for the would-be customer to look through to see what you offer―think of your blog as a window to your company’s soul…and personality. It’s here where you can truly connect with your current and potential customers. We don’t buy a product or service that we don’t understand or believe in. How does it work? What does it do for me? Without the answers to these questions, it’s difficult for a consumer to take action.
A blog gives us the know-how…and the access. When was the last time you followed through with purchase based on something you read in a magazine? Did you clip the article and carry it with you to the store? Probably not. Blogs are 63% more likely to influence purchase decisions than magazines.
What’s the expression? You can never be too thin or too rich…or have eyelashes that are too long? Add “you can’t have too much content” to the list. Give me more. If your business has 40+ different landing pages, you’ll generate ten times more leads than the slackers with less than six pages. And once you get that blog post tally up above 200, you’ll generate three and a half times more leads than those who have less than 21 posts. 200 may seem like a daunting number, but start today and it will be here before you know it.
If Blog CONTENT IS KING, then social media users make up its vast Kingdom.
According to a Forrester report, “Twitterers are the connected of the connected…Twitterers are three times more likely to be Creators (people who create and share content via blog posts and YouTube) as the general US population.”
And what are folks flocking to social media for? When Twitterers were surveyed about why they follow certain brands, “Interesting Content” came in at number three.
According to Tom Pick at JeffBullas.com, “63% of companies said they had improved their marketing effectiveness, simply by posting blog content on social media channels.”
What are you waiting for? Curious about QUALITY content marketing? Contact Playbook Public Relations, LLC today.
We recently attended a seminar on the evolution of Facebook and how to leverage this social media outlet for small businesses. Before the event, there was an opportunity to chat and have coffee with the other attendees. Many of the people we spoke with were starting a new business and were overwhelmed with the task of managing and leveraging social media, especially the beastly Facebook site. Since they had already sunk most of their money into starting their new businesses, it left their advertising budgets in a diminished state.
The bottom line is that even in this global, digital society people still like to buy from people. According to B2B Content Marketing Trends, in-person events are even more effective than social media. Hard to believe when you see the amount of time we devote to social media marketing versus event marketing. Look at the chart below and consider how you have been spending YOUR marketing budget…
Google This week, Google rolled out their latest search algorithm change. For people conducting mobile searches, priority will now be given to websites that Google classifies as mobile-friendly. (As I have mentioned in previous blogs, 68% of searches are done on mobile devices!)